Growth Analytics & Strategy Lead

Varsity Co-op; Pasig; On-site; PHP 600,000 - 900,000; Full time

Job summary

Varsity is seeking a data-driven Social Media Strategist to lead reporting, insights, and strategic planning across digital accounts. You will translate performance data into actionable steps that inform creative briefs and content pivots, while building dashboards for internal teams and clients.

Ideal candidates bring 3+ years in social media strategy or data analysis, strong presentation skills, and proficiency with Sprinklr/Brandwatch. Global collaboration across time zones is a plus.

Qualifications

• 3+ years in Social Media Strategy, Digital Planning, or Data Analysis.
• Proven ability to turn spreadsheets into understandable, persuasive presentations.
• High proficiency in navigating social listening tools (e.g., Sprinklr, Brandwatch) and native platform analytics to extract meaningful data
• Agility; able to manage high-pressure reporting turnarounds while keeping an eye on long-term trends. Must be flexible and able to work with clients and stakeholders in different time zones.

Responsibilities

• Spearhead the creation of daily, weekly, and monthly reports, providing deep-dive analysis for key digital accounts.
• Work in tandem with the Strategy Department’s leads to translate performance data into actionable insights and strategic steps that inform creative briefs and pivot content strategies in real time.
• Track and benchmark growth against history and industry standards. Build visual dashboards that make performance metrics easy for internal teams and clients to digest.
• Tap into data sets to identify white spaces, trends, and market-driven evidence for new business initiatives, pitches, and projects.
• Lead workshops/skillshares to keep internal teams and clients up to date on relevant digital platforms, algorithm shifts, and data-gathering processes.
• Support the Strategy Team in pitching, creating, and executing social media strategies across all mediums for Varsity’s client and internal channels.
• Maintain a cohesive tone across all social channels, ensuring data-driven optimizations do not sacrifice brand integrity.
• Attend in-person meetings and events as needed to ensure creative output aligns with data-driven strategy.

Skills

Social Media Strategy

Data Analysis

Digital Planning

Presentation skills

Time zone coordination

Tools

Sprinklr

Brandwatch

Job description

Varsity is seeking a data-driven Social Media Strategist to lead reporting, insights, and strategic planning across digital accounts. You will translate performance data into actionable steps that inform creative briefs and content pivots, while building dashboards for internal teams and clients.

Ideal candidates bring 3+ years in social media strategy or data analysis, strong presentation skills, and proficiency with Sprinklr/Brandwatch. Global collaboration across time zones is a plus.