Google Ads Specialist | WFH, Day shift

MicroSourcing; Manila; On-site; PHP 669,600 - 1,004,400; Full time

Benefits offered by this job

Above-market compensation

Healthcare coverage on day one for you

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Job summary

MicroSourcing is seeking a Google Ads Specialist to manage end‑to‑end paid search and paid social campaigns from a WFH setup in Manila. You will optimize campaigns across Google Ads, Meta, and LinkedIn, implement pixel tracking, and provide data‑driven recommendations to meet KPIs.

Join a growing global team supporting a flexible, inclusive culture. Ideal candidates have 2–4 years of hands‑on experience, strong analytics skills, and proficiency in GA4, GTM, and cross‑channel measurement.

Qualifications

• 2 to 4 years of hands-on experience managing paid search and paid social campaigns.
• Deep working knowledge of Google Ads (Search, Shopping, and Performance Max) and strong capability in Meta Ads Manager (audience strategy, lookalikes, retargeting, pixel setup).
• Solid LinkedIn Campaign Manager experience across brand and lead-generation objectives.
• Demonstrated ability to manage campaign measurement end-to-end: pixel/tag implementation, GA4 configuration, conversion tracking verification, and UTM discipline.
• Strong analytical capability: interpret multi-platform data, use Excel or Google Sheets, translate numbers into clear, prioritized recommendations.
• High attention to detail, disciplined QA practices, and ability to manage concurrent work across multiple clients.

Responsibilities

• Own end‑to‑end paid search campaign setup and management across Google Ads and Microsoft Advertising—keyword strategy, match‑type management, negative keyword hygiene, ad copy, and Quality Score optimization.
• Execute end‑to‑end paid social campaigns across Meta (Facebook and Instagram) and LinkedIn Campaign Manager with strict naming conventions, audience targeting, creative rotation, and QA protocols.
• Optimize bidding strategies, audience segmentation, creative performance, budget pacing, and frequency controls to meet full‑funnel KPIs.
• Develop and implement structured A/B testing frameworks for ad copy, creative assets, landing pages, and audience segments; document and apply findings.
• Build and maintain clear campaign reporting infrastructure, providing data‑led performance commentary and forward‑looking strategic recommendations.
• Manage campaign measurement infrastructure: pixel/tag implementation, conversion tracking, UTM conventions, and reconciliation via GA4 and Google Tag Manager.
• Support tactical planning inputs such as audience sizing, channel phasing, budget allocation modeling, and troubleshooting performance anomalies or platform issues.
• Ensure all platforms and supporting tools are configured correctly and operate strictly according to digital best practices.

Skills

Paid search management

Paid social campaigns

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Campaign measurement

GA4 configuration

Google Tag Manager

UTM tagging

Excel / Google Sheets

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Google Tag Manager

DV360

AdForm

The Trade Desk

Campaign Manager 360

Job description

Position

Google Ads Specialist

Work setup & shift

WFH, Day shift

Benefits

• Competitive rewards: above‑market compensation, healthcare coverage on day one for employees and dependents, paid time‑off with cash conversion, group life insurance, and performance bonuses.
• Collaborative spirit: participate in company‑sponsored events and activities.
• Work‑life harmony: flexible work arrangements to balance professional and personal life.
• Career growth: opportunities for continuous learning and advancement.
• Inclusive teamwork: a diverse, inclusive culture celebrating differences.

Your Role

• Own end‑to‑end paid search campaign setup and management across Google Ads and Microsoft Advertising—keyword strategy, match‑type management, negative keyword hygiene, ad copy, and Quality Score optimization.
• Execute end‑to‑end paid social campaigns across Meta (Facebook and Instagram) and LinkedIn Campaign Manager with strict naming conventions, audience targeting, creative rotation, and QA protocols.
• Optimize bidding strategies, audience segmentation, creative performance, budget pacing, and frequency controls to meet full‑funnel KPIs.
• Develop and implement structured A/B testing frameworks for ad copy, creative assets, landing pages, and audience segments; document and apply findings.
• Build and maintain clear campaign reporting infrastructure, providing data‑led performance commentary and forward‑looking strategic recommendations.
• Manage campaign measurement infrastructure: pixel/tag implementation, conversion tracking, UTM conventions, and reconciliation via GA4 and Google Tag Manager.
• Support tactical planning inputs such as audience sizing, channel phasing, budget allocation modeling, and troubleshooting performance anomalies or platform issues.
• Ensure all platforms and supporting tools are configured correctly and operate strictly according to digital best practices.

What You Need

Non‑negotiables

• 2 to 4 years of hands‑on experience managing paid search and paid social campaigns, ideally within a digital or integrated media agency.
• Deep working knowledge of Google Ads (Search, Shopping, and Performance Max) and strong capability in Meta Ads Manager (audience strategy, lookalikes, retargeting, pixel setup).
• Solid LinkedIn Campaign Manager experience across brand and lead‑generation objectives.
• Demonstrated ability to manage campaign measurement end‑to‑end: pixel/tag implementation, GA4 configuration, conversion tracking verification, and UTM discipline.
• Strong analytical capability: interpret multi‑platform data, use Excel or Google Sheets, translate numbers into clear, prioritized recommendations.
• High attention to detail, disciplined QA practices, and ability to manage concurrent work across multiple clients.

Preferred skills / Expertise

• Experience with programmatic platforms such as DV360, AdForm, or The Trade Desk.
• Familiarity with Campaign Manager 360 for trafficking and measurement.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes our strength lies in people’s diversity and talent. We are proud to foster an inclusive culture that embraces everyone’s differences and provides space for all to thrive. Equality is more than a slogan—it’s our commitment and way of life, celebrating authenticity and valuing every individual's contribution to our collective success.

Join us in celebrating YOU and your 100%!

For more information, visit MicroSourcing.

Terms & conditions apply.