Google Ads Expert

Ultra Cryo & Recovery; Manila; On-site; PHP 558,000 - 781,200; Full time

Job summary

A leading digital marketing agency in the Philippines is seeking a Google Ads Specialist to manage and optimize campaigns for lead generation. The role requires a skilled individual with over 3 years of experience in Google Ads management, data tracking, and performance optimization. You will be responsible for implementing strategies to maximize ROI, conducting audience targeting, and providing actionable insights through reporting. Strong analytical and communication skills are essential for success in this position.

Qualifications

• 3+ years of proven experience managing Google Ads for lead generation campaigns.
• Advanced understanding of Google Ads Manager, Google Analytics (GA4), and Tag Manager.
• Experience integrating and reporting through GoHighLevel (GHL) preferred.

Responsibilities

• Develop, launch, and manage Google Search, Display, and Retargeting campaigns.
• Conduct keyword research, audience targeting, and ad copy creation for conversions.
• Set up accurate conversion tracking using Google Tag Manager, GA4, and GHL integrations.
• Monitor campaign performance and optimize based on CTR, CPC, conversion rate, and ROI metrics.

Skills

Analytical skills

Attention to detail

Google Ads management

Data tracking

Conversion attribution

Tools

Google Ads Manager

Google Analytics (GA4)

Tag Manager

GoHighLevel (GHL)

Job description

We are seeking a Google Ads Specialist with proven experience in lead generation and performance optimization. This role will manage all aspects of our Google Ads account — from campaign creation to weekly KPI reporting — with the goal of generating high-quality leads and driving measurable ROI.

The ideal candidate is highly analytical, detail-oriented, and skilled in identifying patterns within campaign data to optimize conversions. This position requires experience with data tracking, conversion attribution, and custom dashboard reporting in GoHighLevel (GHL).

Key Responsibilities

Campaign Management

Develop, launch, and manage Google Search, Display, and Retargeting campaigns focused on lead generation.

Conduct keyword research, audience targeting, and ad copy creation that aligns with brand and conversion goals.

Set up accurate conversion tracking using Google Tag Manager, GA4, and GHL integrations.

Manage ad budgets efficiently to maintain target CPL (Cost Per Lead) and maximize ROI.

Monitor campaign performance daily and optimize based on CTR, CPC, conversion rate, and ROI metrics.

A/B test ad creatives, headlines, and landing page variations to improve performance.

Identify and eliminate wasted ad spend through negative keyword management and smart bidding strategies.

Provide recommendations for scaling high-performing campaigns based on data insights.

Reporting & Analytics

Build and maintain a custom KPI dashboard in GoHighLevel (GHL) for real-time visibility of ad performance.

Pull weekly reports outlining spend, leads generated, CPL, conversion rates, and revenue attribution.

Present data-driven insights with clear action plans for ongoing improvement.

Qualifications

3+ years of proven experience managing Google Ads for lead generation campaigns.

Advanced understanding of Google Ads Manager, Google Analytics (GA4), and Tag Manager.

Experience integrating and reporting through GoHighLevel (GHL) preferred.

Strong grasp of CPC/CPL metrics, conversion tracking, and ROI calculations.

Exceptional attention to detail and ability to interpret data into actionable insights.

Strong written and verbal communication skills.

Ability to work independently and deliver measurable results under deadlines.

Performance Metrics

Success in this role will be measured by:

Conversion rate optimization across campaigns.

ROI on ad spend and overall lead volume growth.

Accuracy and timeliness of weekly KPI reporting and dashboard updates.