General Manager

Private Advertiser; Makati; Sur place; PHP 3 000 000 - 4 200 000; Plein temps

Résumé du poste

Private Advertiser is seeking a General Manager to lead day-to-day agency operations, align cross-department execution, and drive client delivery and account profitability. You will translate client strategies into structured workflows across government, corporate, and advocacy accounts, ensuring newsroom precision and deadline discipline.

You will guide senior leadership in shaping workflows, budgets, and performance metrics to deliver on strategic KPIs while maintaining efficiency and quality

Qualifications

• 7+ years in newsroom digital agency management, strategic communications, newsroom operations, or political campaign management.
• 3+ years in a senior leadership role.

Responsabilités

• Oversee daily operations across Strategy, Creative, Production, Media, and Account Management to ensure seamless coordination and project execution.
• Establish and maintain standard operating procedures, quality control standards, and approval protocols for client deliverables.
• Coordinate rapid-response political, advocacy, and crisis communication monitoring within the newsroom structure.
• Improve operational efficiency by identifying bottlenecks, refining software and toolchains, and streamlining interdepartmental handoffs.
• Oversee account management activities to support client satisfaction, timely delivery, and scope adherence.
• Serve as an escalation point for high-stakes client matters and resolve issues before they affect agency relationships.
• Translate campaign frameworks and hero content strategies into clear action plans and delivery schedules.
• Review campaign performance reports and analytics with account leads to ensure alignment with strategic KPIs.
• Monitor resource utilisation and support optimal team allocation across projects.
• Track agency cash flow requirements with finance partners to support operational stability.
• Lead department heads and senior leads by establishing clear performance expectations, key results, and accountability structures.
• Build a culture focused on speed, strategic rigour, accountability, and continuous learning.
• Conduct performance reviews, identify talent gaps, and oversee targeted hiring or upskilling.
• Integrate external consultants, specialised contractors, and production vendors into agency workflows.
• Support business development, proposal preparation, pitch decks, and prospective client presentations.
• Identify expansion opportunities within existing accounts through additional strategic, digital, or monitoring services.
• Support joint venture partnerships, retainer models, and scope adjustments for long-term clients.
• Monitor operational delivery, account retention, project margins, workflow efficiency, team productivity, and quality control against established performance targets.

Connaissances

Newsroom management

Strategic communications

Digital campaign strategy

Budget management

People management

Executive stakeholder communication

Description du poste

About the role

The General Manager will lead day-to-day agency operations, cross-departmental execution, team performance, client delivery, and account profitability. Working closely with executive leadership, this role will translate client strategies, campaign briefs, and business goals into structured, accountable workflows across government, corporate, and advocacy accounts. The General Manager will help ensure the agency's newsroom model operates with precision, strong deadline discipline, campaign readiness, and organisational excellence.

Key responsibilities

• Oversee daily operations across Strategy, Creative, Production, Media, and Account Management to ensure seamless coordination and project execution.

• Establish and maintain standard operating procedures, quality control standards, and approval protocols for client deliverables.

• Coordinate rapid-response political, advocacy, and crisis communication monitoring within the newsroom structure.

• Improve operational efficiency by identifying bottlenecks, refining software and toolchains, and streamlining interdepartmental handoffs.

• Oversee account management activities to support client satisfaction, timely delivery, and scope adherence.

• Serve as an escalation point for high-stakes client matters and resolve issues before they affect agency relationships.

• Translate campaign frameworks and hero content strategies into clear action plans and delivery schedules.

• Review campaign performance reports and analytics with account leads to ensure alignment with strategic KPIs.

• Manage operational budgets, project margins, resource allocation, and burn rates in coordination with Finance.

• Oversee project bidding, Terms of Reference fulfilment, vendor costs, and procurement logistics.

• Monitor resource utilisation and support optimal team allocation across projects.

• Track agency cash flow requirements with finance partners to support operational stability.

• Lead department heads and senior leads by establishing clear performance expectations, key results, and accountability structures.

• Build a culture focused on speed, strategic rigour, accountability, and continuous learning.

• Conduct performance reviews, identify talent gaps, and oversee targeted hiring or upskilling.

• Integrate external consultants, specialised contractors, and production vendors into agency workflows.

• Support business development, proposal preparation, pitch decks, and prospective client presentations.

• Identify expansion opportunities within existing accounts through additional strategic, digital, or monitoring services.

• Support joint venture partnerships, retainer models, and scope adjustments for long-term clients.

• Monitor operational delivery, account retention, project margins, workflow efficiency, team productivity, and quality control against established performance targets.

What we're looking for

• At least 7 years of experience in newsroom digital agency management, strategic communications, newsroom operations, or political campaign management.

• At least 3 years of experience in a senior leadership role.

• Strong understanding of digital campaign strategy, media monitoring, issue management, and rapid-response workflows.

• Demonstrated ability to build operational systems, manage budgets, track project profitability, and enforce operational discipline.

• Strong people management and conflict resolution skills, with the ability to lead cross-functional teams under tight deadlines and high-pressure conditions.

• Exceptional verbal and written communication skills for executive stakeholders and high-level client management.

• Ability to manage multiple departments, client accounts, operational priorities, and delivery schedules in a fast-paced agency environment.