Full-Funnel Digital Advertising Specialist

Refinitiv; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Thomson Reuters Foundation is seeking a Digital Advertising Specialist to own end‑to‑end paid media campaigns across social and search, driving reach and impact for human rights content. You will collaborate with Communications and Design to align paid and organic activity, track performance, and advise stakeholders on investment decisions.

The role requires hands‑on experience with LinkedIn Ads, Google Search Ads, analytics, and strong English copywriting to create effective campaigns that

Qualifications

• Proven experience planning, executing, optimising, and analysing paid digital advertising campaigns with measurable outcomes.
• Hands‑on experience managing campaigns on LinkedIn Ads and Google Search Ads.
• Design and manage multi‑stage campaigns with defined objectives, audiences, KPIs and plans.
• Experience building audience segments for professional, B2B, advocacy or similar campaigns.
• Strong analytical skills using Google Analytics and dashboards to communicate insights.
• Fluency in English with copywriting skills for digital advertising creative.

Responsibilities

• Own and execute end‑to‑end paid media strategy across social and search platforms.
• Design, launch, and optimise full‑funnel campaigns on LinkedIn, Google, Meta, YouTube and more.
• Develop audience targeting strategies for diverse professional and niche audiences.
• Implement tracking, analytics and reporting; translate data into actionable insights.
• Manage budgets, billing and spend efficiency in a nonprofit environment.
• Partner with Communications and Design to align paid and organic campaigns and brief ad creative.

Skills

Paid digital advertising

LinkedIn Ads

Google Search Ads

Campaign analytics

English copywriting

Stakeholder management

Tools

Google Ads

LinkedIn Ads

Meta Ads

GA / Google Analytics

Ad reporting dashboards

Job description

Thomson Reuters Foundation is seeking a Digital Advertising Specialist to own end‑to‑end paid media campaigns across social and search, driving reach and impact for human rights content. You will collaborate with Communications and Design to align paid and organic activity, track performance, and advise stakeholders on investment decisions.

The role requires hands‑on experience with LinkedIn Ads, Google Search Ads, analytics, and strong English copywriting to create effective campaigns that