Digital Advertising Specialist

Thomson Reuters; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Thomson Reuters Foundation is seeking a Digital Advertising Specialist to own end‑to‑end paid media campaigns across social and search, driving reach and impact for human rights content. You will collaborate with Communications and Design to align paid and organic activity, track performance, and advise stakeholders on investment decisions.

The role requires hands‑on experience with LinkedIn Ads, Google Search Ads, analytics, and strong English copywriting to create effective campaigns that

Qualifications

• Proven experience planning, executing, optimising, and analysing paid digital advertising campaigns with measurable outcomes.
• Hands‑on experience managing campaigns on LinkedIn Ads and Google Search Ads.
• Design and manage multi‑stage campaigns with defined objectives, audiences, KPIs and plans.
• Experience building audience segments for professional, B2B, advocacy or similar campaigns.
• Strong analytical skills using Google Analytics and dashboards to communicate insights.
• Fluency in English with copywriting skills for digital advertising creative.

Responsibilities

• Own and execute end‑to‑end paid media strategy across social and search platforms.
• Design, launch, and optimise full‑funnel campaigns on LinkedIn, Google, Meta, YouTube and more.
• Develop audience targeting strategies for diverse professional and niche audiences.
• Implement tracking, analytics and reporting; translate data into actionable insights.
• Manage budgets, billing and spend efficiency in a nonprofit environment.
• Partner with Communications and Design to align paid and organic campaigns and brief ad creative.

Skills

Paid digital advertising

LinkedIn Ads

Google Search Ads

Campaign analytics

English copywriting

Stakeholder management

Tools

Google Ads

LinkedIn Ads

Meta Ads

GA / Google Analytics

Ad reporting dashboards

Job description

Digital Advertising Specialist Job Description What if your paid media expertise could help amplify trusted journalism and empower underserved communities around the world? At the Thomson Reuters Foundation, you will use digital advertising to expand the reach of vital content on human rights, media freedom, and sustainable development - connecting global audiences with information that drives social change. This is a hands‑on specialist role within the Foundation's External Engagement team, working closely with colleagues across Communications, Social Media, and Design. You will own the full lifecycle of paid digital campaigns - from strategy, targeting, and execution through to reporting, optimisation, and stakeholder guidance - helping a lean, mission‑driven team achieve outsized impact across diverse geographies and audiences. The role is grounded in ethical marketing practices aligned with the Reuters Trust Principles and will contribute directly to audience growth, campaign performance, and the Foundation's public‑good mission.

Key Responsibilities

• Own and execute the end-to-end paid media strategy across social and search platforms, ensuring campaigns are aligned to clear objectives such as awareness, consideration, engagement, or conversion.
• Design, launch, and optimise full‑funnel digital campaigns across platforms including LinkedIn, Google Search, Google Ad Grant, Meta, YouTube, and emerging channels to maximise performance, reach, and mission impact.
• Develop and refine audience targeting strategies for B2B, professional, advocacy, and niche stakeholder audiences, using structured testing and optimisation to improve campaign outcomes.
• Implement campaign tracking, analytics, and reporting frameworks that measure performance effectively and translate data into clear, actionable insights for non‑specialist stakeholders.
• Manage paid media budgets, billing, and spend efficiency across multiple platforms, ensuring compliant, transparent, and ROI‑focused use of resources in a constrained nonprofit environment.
• Partner with Social Media, Communications, and Design colleagues to align paid and organic strategies, brief effective ad creative, and deliver integrated campaigns that strengthen engagement.
• Advise and coach internal stakeholders on paid media best practice, emerging platform opportunities, campaign performance, and budget requirements, translating technical findings into strategic recommendations.

Required Qualifications

• Proven experience planning, executing, optimising, and analysing paid digital advertising campaigns with measurable outcomes.
• Hands‑on experience managing campaigns on LinkedIn Ads and Google Search Ads.
• Demonstrated ability to design and manage multi‑stage digital campaigns across the marketing funnel, with clearly defined objectives, audiences, KPIs, and optimisation plans.
• Experience building, testing, and refining audience segments for professional, B2B, advocacy, or similarly targeted campaigns.
• Strong analytical capability, including experience using campaign reporting tools such as Google Analytics and platform‑native dashboards to evaluate performance and communicate insights.
• Fluency in English, with strong copywriting skills and experience creating, adapting, or briefing digital advertising creative.
• Excellent stakeholder management skills, including the ability to work cross‑functionally and advise senior colleagues on campaign strategy, performance, and investment decisions.

Preferred Qualifications

• Experience managing paid campaigns on Meta, including Facebook and Instagram.
• Experience with YouTube advertising, TikTok advertising, or other emerging paid social platforms.
• Experience with the Google Ad Grant programme.
• Familiarity with nonprofit, NGO, media, B2B, SaaS, or mission‑driven sectors where marketing supports public engagement, advocacy, or professional audience growth.
• Experience operating within tight budget constraints and prioritising campaigns, audiences, and channels for maximum impact.
• Familiarity with creative tools or workflows such as Canva, working with design teams, or briefing digital ad assets.

What’s in it For You?

• Global Perspective and Impact: Interested in working for a dynamic global organization with a focus on social impact? With hubs all over the world from Bangkok to Madrid to Rio de Janeiro, join a truly international team with a shared goal of helping to build societies around the world that are free, fair, and informed.
• Unique Approach: Our expertise in media and the law is world class. We combine the power of both to address the critical issues faced by humanity.
• Our Relevance: With a focus on advancing media freedom, fostering more inclusive economies and promoting human rights, our work has never been more needed than right now.
• Industry Competitive Benefits: We offer competitive salary packages and market‑leading benefits.
• Learning & Development: We are dedicated to the continual professional development of our employees and offer access to both in‑house and external training opportunities.

About Thomson Reuters Foundation

The Thomson Reuters Foundation is the corporate foundation of Thomson Reuters, the global news and information services company. As an independent charity, registered in the UK and USA, we leverage our media, legal and data‑driven expertise to strengthen independent journalism, enable access to the law and promote responsible business. Through news, media development, free legal assistance and data intelligence, we aim to build free, fair and informed societies.

About Thomson Reuters

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialised software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them.

More information about Thomson Reuters can be found on thomsonreuters.com

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