FMCG Traditional Trade Sales Leader

BIC; Metro Manila; On-site; PHP 502,000 - 837,000; Full time

Job summary

BIC World is seeking a Sales Supervisor for Traditional Trade in Metro Manila to lead field sales teams and coach distributors across sari-sari stores, groceries, wholesalers, and markets. You will drive distribution, set targets, and ensure proper merchandising and promotions.

The role requires managing distributor relationships, expanding coverage, and delivering monthly and quarterly sales results while traveling within the region. A degree in a related field and FMCG experience are essential.

Qualifications

• Bachelor's degree in a business-related field.
• 3–5 years of FMCG sales and General Trade experience.
• Experience managing distributors and field sales teams.
• Strong track record in commercial negotiations and customer development.
• Experience with distributor-led business models.
• Ability to travel regularly within assigned area.

Responsibilities

• Lead field sales execution and distributor management.
• Develop and implement territory development plans.
• Coach and manage DSRs, merchandisers, and promoters.
• Monitor sales performance and drive growth targets.
• Ensure product visibility, pricing, and promotions at store level.
• Strengthen relationships with wholesalers and retailers.

Skills

Distributor Management

General Trade Specialist

Commercial Negotiation

Joint Business Planning

Forecasting & Sales Analysis

Customer Relationship Management

Excel & PowerPoint

Drive for Results

Communication & Presentation

Education

Bachelor's Degree in Business Administration, Marketing, Economics, Sales or related

Tools

Microsoft Excel

PowerPoint

Job description

BIC World is seeking a Sales Supervisor for Traditional Trade in Metro Manila to lead field sales teams and coach distributors across sari-sari stores, groceries, wholesalers, and markets. You will drive distribution, set targets, and ensure proper merchandising and promotions.

The role requires managing distributor relationships, expanding coverage, and delivering monthly and quarterly sales results while traveling within the region. A degree in a related field and FMCG experience are essential.