Festival Marketing Lead

Clouted; Manila; In loco; PHP 1.800.000 - 3.200.000; Tempo pieno

Descrizione del lavoro

Clouted in Manila seeks a Festival Marketing Lead for &Friends, a strategic, execution‑oriented role co‑leading all marketing with the Head of Marketing. You will be on‑the‑ground in Manila, orchestrating the full marketing ecosystem for a twice‑yearly EDM festival and helping scale this flagship experience in the Philippines.

You will need to think strategically, execute flawlessly, and thrive at the intersection of music culture, digital marketing, and experiential events.

Competenze

• The candidate will lead marketing strategy and chase cross-channel campaigns.
• Experience in festival marketing or large-scale experiential events is preferred.
• Strong writing, presentation, and stakeholder management skills are required.

Mansioni

• Lead marketing strategy and campaign architecture for the festival.
• Oversee digital and social media leadership and content production.
• Drive paid performance and growth marketing initiatives.
• Manage press, PR and media relations activities.
• Develop experimental and emerging channel strategies.
• Coordinate OOH and offline marketing efforts.
• Represent the brand in speaking engagements and events.
• Lead and align cross-functional teams for execution.

Conoscenze

Marketing strategy

Digital marketing

Growth marketing

PR & media relations

Cross-functional leadership

Data-driven creativity

Formazione

Bachelor's in Marketing or related field

Descrizione del lavoro

About Clouted:

Clouted is where culture meets distribution. Through our products, like The Virality Engine, we generate over millions of views/monthly for artists, creators, brands, and startups. We pride ourselves by leading with innovation, passion, and strategy. Generating over 300M+ views/monthly for our clients, we are a team of experts in viral strategies, distribution, marketing, and culture. Learn more about us at clouted.com.

About &Friends Festival:

&Friends is a Clouted original experience - born from our team’s passion to bring world-class EDM culture to the Philippines. What started as an internal passion project evolved into a sold-out, 20,000+ attendee phenomenon. With &Friends Summer and &Friends Halloween launching biannually, we’re assembling a core team to scale this flagship festival experience. If you’re ready to build something ambitious from the ground up, this is your shot.

About The Role:

The Festival Marketing Lead for &Friends is a strategic, execution-oriented role responsible for co‑leading all marketing efforts alongside the Head of Marketing. You will be the on‑the‑ground force in Manila, orchestrating the full marketing ecosystem for a twice‑yearly EDM festival that’s becoming the premier festival experience in the Philippines. This role requires someone who can think strategically, execute flawlessly, and thrive in the intersection of music culture, digital marketing, and experiential events.

What You’ll Own

1. Marketing Strategy & Campaign Architecture

2. Digital & Social Media Leadership

3. Paid Performance & Growth Marketing

4. Press, PR & Media Relations

5. Experimental & Emerging Channel Strategy

6. Out-of-Home (OOH) & Offline Marketing

7. Speaking Engagements & Brand Representation

8. Team Leadership & Cross‑Functional Collaboration

The “S-Tier” DNA

• Extreme High Agency: When faced with a challenge, your instinct is to find a solution and execute - not wait for permission. You take ownership and drive results.

• Festival & Music Culture Expertise: You live and breathe EDM culture. You understand the nuances of the scene in Manila and what makes festival‑goers tick.

• Full‑Stack Marketer: You are comfortable across all marketing disciplines - from performance marketing to PR to experiential. You don’t silo yourself; you understand how all channels work together.

• Data‑Driven Creativity: You balance creative vision with analytical rigor. You know when to trust your gut and when to let the data guide you.

• Slope > Y-Intercept: We care less about your resume and more about your learning velocity. You absorb context quickly and adapt strategies on the fly.

• Low Ego, High Impact: You’re willing to roll up your sleeves and do whatever it takes - whether that’s negotiating a billboard placement or personally posting Instagram stories at 2am during festival weekend.

• Builder Mindset: You treat &Friends like your own startup. You obsess over every detail because you know this festival is going to be something legendary.

• Execution Velocity: You ship fast. You don’t get paralyzed by perfection. You test, learn, iterate, and scale what works.

What Makes This Role Successful

• Ticket Sales Performance: Driving significant ticket sales through multi‑channel marketing campaigns, with clear attribution to marketing efforts.

• Brand Growth: Growing &Friends’ social media following, engagement, and brand awareness across the Philippines and Southeast Asia.

• Campaign Excellence: Executing world‑class marketing campaigns that rival international festival standards while staying authentic to Manila culture.

• Cross‑Functional Leadership: Being the glue that holds marketing execution together, ensuring seamless coordination across all teams.

• Strategic Thinking: Not just executing tactics, but proactively identifying opportunities and pitching new strategic directions to the Head of Marketing.