Fashion Brand Growth Lead

Q2 HR Solutions; Philippines; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Gingersnaps, based in the Philippines, seeks a Brand Manager to safeguard brand integrity and drive growth. You will plan, position, price, promote, and oversee the brand across channels, coordinating with multiple departments to hit sales and profitability targets.

You will lead market analysis, develop strategies, manage campaigns, and oversee customer experience to build loyalty and brand value. A strong design sense and leadership are essential in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing or related field required. Master’s preferred.
• Minimum 5 years in brand management, preferably in retail/apparel.

Responsibilities

• Develop and implement comprehensive brand strategies to enhance market positioning.
• Set and execute brand planning calendars, ensuring timely deliverables.
• Coordinate with departments to align brand initiatives.
• Direct resources to support brand objectives and initiatives.
• Establish and achieve sales, profitability, and cost targets for the brand.
• Analyze market trends and consumer behavior to drive product development and marketing innovation.
• Maintain brand image and customer experience across online and offline touchpoints.
• Lead branding efforts through social media, influencers, partnerships, and advertising.
• Provide regular reports on sales, stock levels, and marketing activities.
• Identify opportunities for brand and store expansions into new areas.

Skills

Brand strategy

Leadership

Communication

Market research

Strategic planning

Analytics

Education

Bachelor's degree in Marketing

Master's degree preferred

Tools

Microsoft Office

Brand management tools

Job description

Gingersnaps, based in the Philippines, seeks a Brand Manager to safeguard brand integrity and drive growth. You will plan, position, price, promote, and oversee the brand across channels, coordinating with multiple departments to hit sales and profitability targets.

You will lead market analysis, develop strategies, manage campaigns, and oversee customer experience to build loyalty and brand value. A strong design sense and leadership are essential in a fast-paced environment.