Executive, Marketing (Digital & Content) - 1 year contract

The Esplanade Co Ltd; Santo Niño 1st; On-site; PHP 1,962,000 - 2,943,000; Full time

Job summary

The Esplanade Co Ltd is seeking a Content Marketing assistant to support content management across Esplanade's channels, helping to establish the arts centre's presence in Singapore and internationally. You will gather stories from artists and staff, create social media content, assist with video production, manage influencers, and edit copy for digital and web content to engage diverse audiences daily.

The role requires a degree in communications or related field, solid English writing skills,

Qualifications

• University Degree in Communications, Journalism, English or related field.
• Strong writing and communication skills in English.
• Interest in the arts and ability to work across channels.

Responsibilities

• Gather stories from artists, staff and stakeholders about the arts impact.
• Support social media crowdsourcing of stories and curate exhibition content.
• Collaborate with project managers and external creatives to turn stories into interactive content.
• Assist in processing user submissions during exhibitions.
• Ideate and create content for Esplanade's social channels (IG, Facebook, YouTube, TikTok, LinkedIn, etc.).
• Write captions, script interviews, and storyboard; design assets when possible.
• Assist video production, filming and editing for social content, publish across platforms.
• Help manage influencers and KOLs for campaigns; participate in event hosting where needed.
• Engage with the community by replying to queries and monitoring feedback.
• Track performance and share insights to optimise future content production.
• Copywriting and editing for digital and website content; ensure accuracy and timeliness.

Skills

Creative writing

English proficiency

Interpersonal skills

Video editing

Education

Degree in Communications/Journali sm/English

Job description

The Digital and Content Marketing department manages the Esplanade website, social media channels, paid media campaigns, email marketing, the Esplanade Offstage arts content microsite, an onsite exhibition on the arts, and the Esplanade Archives.

As a member of the Content Marketing team, you will support content management and production on Esplanade's channels with the objective of establishing the arts centre's presence and building affinity for the brand in Singapore and internationally.

KEY RESPONSIBILITIES

Esplanade's 25th anniversary exhibition: content production and activation

• Gather stories from artists, staff and other stakeholders of the impact that the arts have made
• Support social media crowdsourcing of stories that members of the public have of impactful and transformative experiences at Esplanade
• Work with the exhibition's project manager and external artists, fabricators and creatives to turn all these stories into interactive exhibition content
• Assist the project manager to check and process user-generated submissions during the exhibition's run.

Social media content creation and community management

• Ideate and create content across Esplanade's social media channels (Instagram, Facebook, YouTube, TikTok, LinkedIn, Telegram, Whatsapp), based on respective channel objectives, to build cultural relevance for the arts centre's varied audiences.
• Write captions according to the tone and vibe of the channel, script interviews and storyboard where necessary. Being able to design assets such as carousel posts is a bonus
• Assist with video content production, including the filming and editing of short videos for IG Reels or TikTok including publishing and posting on Esplanade's social media platforms, to maintain a consistent and meaningful flow of dynamic and vibrant social content
• Assist in managing influencers and KOLs (including hosting for selected events at Esplanade) for Esplanade's campaigns, to increase awareness and discoverability of the arts and of Esplanade
• Community management: Replying to queries and comments from members of the public on Esplanade's social feeds promptly; work closely with Communications department on replies where necessary, assist in any crisis communication where needed
• Assist in tracking the performance of our social channels and sharing insights to optimise future content production.

Copywriting, editing and content production for digital and website content

• To write / edit the text and marketing copy of all assigned Esplanade digital, EDM and web content for various audiences
• Copywriting and copyediting for programmes at Esplanade
• Fact-check, vet and gather images from Esplanade's image libraries to support content marketing requirements
• To ensure the accuracy of facts, justifiability and fairness of all statements of opinion and timeliness of delivery in all content produced.

JOB REQUIREMENTS

• University Degree in Communications, Journalism, English or a related field of Arts & Social Sciences
• At least one to two years' relevant working experience
• Solid creative writing and communication skills in English are essential for this job, including an ability to write for different audiences via different channels.
• A general knowledge of the arts is important, as are basic video and image editing skills and ability to work in a fast-paced environment.
• Good interpersonal skills and bilingual ability – fluency in an Asian language alongside English – are an advantage, as is previous experience in an arts or cultural institution.

We thank you for your interest in the Esplanade. Only shortlisted candidates will be notified.