Events Marketing Executive

MicroSourcing International; Quezon City; Hybrid; PHP 480,000 - 660,000; Full time

Benefits offered by this job

Health coverage from day one

Dependent coverage

Paid time off with cash conversion

Group life insurance

Performance bonuses

Career growth opportunities

Job summary

MicroSourcing is seeking an energetic Events Marketing Executive in Manila Eastwood, QC. The role focuses on planning and delivering Future of Mining campaigns, with emphasis on email marketing, social promotion, and cross-functional collaboration to maximise delegate registrations and sponsor visibility.

The position is hybrid, reporting to the CMO, and offers opportunities to grow within a global marketing team across Manila and Perth. You will support end-to-end event lifecycle.

Qualifications

• Experience in planning and delivering multi-channel event campaigns.
• Proven ability to build and execute email marketing programs.
• Ability to work with global teams and manage vendor relationships.

Responsibilities

• Develop annual marketing plan for Future of Mining aligned to targets.
• Build multi-channel campaigns to drive registrations and sponsorship visibility.
• Manage campaign calendar with key event milestones (early bird, final push, on-site).
• Plan and deliver email campaigns, segment audience, and personalise communications.
• Coordinate with Sales, Content, Design, and Events Operations for seamless execution.

Skills

Event marketing

Email marketing

Campaign planning

HubSpot

Social media management

Tools

HubSpot

CRM tools

Job description

Job Description:

Discover your 100% YOU with MicroSourcing!

Position: Events Marketing Executive

Work setup: Hybrid | Day shift

Location: Eastwood, Quezon City

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

We're looking for an enthusiastic Events Marketing Executive who will own the day-to-day delivery for Future of Mining, planning and delivery of marketing campaigns, particularly email marketing, for The Future of Mining. You'll build deep expertise in one event's full annual cycle, from early planning through to post-event follow-up, working closely with the global marketing, commercial, and events teams.

This role will be based in Manila, providing dedicated marketing support to the global Future of Mining team, who are mainly based in Manila and Perth.

Your key duties will include but are not limited to:

Event Marketing Planning & Campaign Delivery

• Support the CMO and Head of Events in developing the annual marketing plan for Future of Mining, aligned to registration, exhibitor, and sponsor targets.
• Plan, build, and deliver multi-channel campaigns across email, social, and digital that drive delegate registrations, exhibitor engagement, and sponsorship visibility.
• Manage the marketing campaign calendar against key milestones in the event cycle (early bird, standard registration, final push, on-site, and post-event).

Email Marketing & Marketing Automation (HubSpot)

• Plan, build, and deliver email marketing campaigns that support Future of Mining's growth.
• Develop and manage audience segmentation across delegates, exhibitors, sponsors, speakers, and media to deliver personalised, behaviour-driven communications across the customer journey.
• Design and implement automated workflows that move contacts through tailored nurture journeys, ensuring no email is a standalone send but part of a wider registration or engagement strategy.
• Maintain and optimise the Future of Mining email lists in HubSpot, ensuring high deliverability, relevance, and engagement through effective data management.
• Analyse and report on campaign performance, providing actionable insights and creating bespoke triggers or follow-ups to improve results.
• Test and experiment with new approaches to acquisition and retention, balancing creativity with data- led decision-making.

Social & Digital Promotion

• Manage ongoing organic social campaigns for Future of Mining, particularly on LinkedIn.
• Deliver paid digital or paid social activity.
• Assist with updates to the event website and registration landing pages to keep messaging and offers current.

Measurement, Reporting & Optimisation

• Track and report against registration and campaign KPIs: opens, clicks, conversions, registration volume, and funnel performance.
• Provide regular performance updates to marketing and commercial stakeholders, translating data into clear, actionable recommendations.
• Use data and testing to continuously optimise campaigns, segmentation, and messaging in the lead-up to the event.

Cross-Functional Collaboration

• Work closely with the Sales/Commercial team on exhibitor and sponsor marketing support.
• Liaise with Content/Editorial for speaker and programme promotion, and with Creative/Design for campaign assets.
• Coordinate with Events Operations on registration data, on-site requirements, and post-event follow-up.
• Work with the global marketing team to ensure brand and messaging consistency.

General Marketing Administration

• Maintain campaign trackers, schedules, and asset libraries for Future of Mining.
• Monitor competitor events and activity in the mining and resources conference space.
• Support ad-hoc research, database updates, and other marketing administration as needed.

This role will report to the CMO.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply

Requirements: