Event Marketing Lead - Data-Driven Growth (Remote)

Crimson Education; Davao City; Hybrid; PHP 2,562,000 - 3,683,000; Full time

Job summary

Crimson Education in Hong Kong is seeking a Marketing Executive (Event) to lead end-to-end event management within the HK Sales & Marketing team. The role focuses on planning local events, workshops, webinars, and initiatives plus post-event data analysis.

You will create and localise content in English and Chinese, collaborate with digital marketing to maximise registrations, and deliver high-quality attendee experiences. This fast-paced startup offers growth and global exposure.

Qualifications

• Experience in planning and executing events from concept to completion.
• Strong ability to track event metrics and translate data into marketing insights.
• Fluent in English and Cantonese; Mandarin a plus.
• Knowledge of Google Ads, Facebook, Instagram, and email marketing.

Responsibilities

• Lead generation and sales support through targeted event-driven marketing campaigns.
• Plan, coordinate, and execute local marketing events, workshops, webinars, and initiatives.
• Create and localise event content in English and Chinese, including landing pages and invitations.
• Collaborate with the digital marketing team to optimise online content and paid ads for registrations.
• Monitor post-event metrics like registration-to-attendee conversion and cost-per-lead.
• Prepare progress reports and data-driven recommendations for future event strategies.

Skills

Event Management

Data analytics

Communication & Presentation

Digital Promotion Knowledge

Project Management

Tools

Canva

Marketo

Salesforce

Job description

Crimson Education in Hong Kong is seeking a Marketing Executive (Event) to lead end-to-end event management within the HK Sales & Marketing team. The role focuses on planning local events, workshops, webinars, and initiatives plus post-event data analysis.

You will create and localise content in English and Chinese, collaborate with digital marketing to maximise registrations, and deliver high-quality attendee experiences. This fast-paced startup offers growth and global exposure.