Bilingual Marketing Lead: Content & Campaigns (HK/Remote)

Crimson Education

Davao City

Hybrid

PHP 1,912,000 - 2,869,000

Full time

4 days ago

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Job summary

Crimson Education in Hong Kong is seeking a Marketing Executive for content creation to drive lead generation and engagement across English and Chinese audiences. You will craft compelling content for websites, emails, blogs, and social media, and localise campaigns for the HK market.

Work as part of the HK Sales & Marketing team in a hybrid setup, with some remote work. Fresh graduates are welcome; training and mentorship will be provided, and familiarity with Canva, Marketo, and Storyblok is a

Qualifications

Proven content and digital marketing experience.
Bilingual English/Chinese copywriting and editing.
Experience with paid channels (Google/Facebook/Instagram).
Creative thinker with ability to produce on-brand content.
Fresh grads welcome; training and mentorship provided.

Responsibilities

Create, edit, and manage high-quality content in English and Chinese for websites, landing pages, blogs, email campaigns, newsletters, and social media.
Produce marketing content assets such as ad copy, creatives, banners, and social visuals for performance campaigns.
Plan and execute TOFU and BOFU campaigns to nurture, engage, and convert leads.
Develop and manage email campaigns and newsletters to drive engagement and support lead nurturing and conversion.
Manage organic and paid search campaigns, including keyword research, ad copy, campaign setup, and performance optimization.
Implement SEO strategies to improve website ranking and visibility in local search results.
Collaborate to localise and adapt global campaigns for the HK audience.
Monitor website traffic and campaign performance, preparing actionable reports.