Esports Social & Content Lead

PlayTime Entertainment; Philippines; On-site; PHP 600,000 - 800,000; Full time

Job summary

PlayTime Entertainment in the Philippines is seeking a seasoned Esports Content Lead to build our brand, grow the fanbase, and create compelling content around teams, players, major events, and tournaments.

You will plan and lead content across Facebook, TikTok, Instagram, X, and YouTube, coordinating diverse creators and production teams in a fast-paced esports environment. Strong English copywriting and deep SEA esports knowledge are essential.

Qualifications

• 3+ years in esports, gaming, sports content, social media, or digital content.
• Strong English copywriting skills.
• Experience working with players, coaches, managers, creators, and production teams in fast-paced environments.
• Experience with an esports organization, gaming publisher, tournament organizer, or esports agency is preferred.

Responsibilities

• Develop and manage the overall social and content strategy across Facebook, TikTok, Instagram, X, and YouTube.
• Plan platform-specific content around tournaments, rosters, players, bootcamps, behind-the-scenes moments, and esports trends.
• Lead content planning across multiple esports titles, particularly DOTA 2, MLBB, and Hok.
• Develop creative concepts and coordinate designers, editors, videographers, photographers, freelancers, and agencies.
• Build strong personalities and narratives around players and teams to increase fan engagement and loyalty.
• Identify collaborations with creators, streamers, gaming communities, and esports personalities.
• Track content performance and KPIs and continuously improve strategy based on results.

Skills

Esports content

Social media strategy

Copywriting

Team collaboration

Platform knowledge

SEA esports knowledge

Job description

This role will be responsible for building our esports brand, growing our fanbase, and creating compelling content around our teams, players, competitions, and major esports events.

Key responsibilities

• Develop and manage the overall social and content strategy across Facebook, TikTok, Instagram, X, and YouTube.
• Plan platform-specific content around tournaments, rosters, players, bootcamps, behind-the-scenes moments, and esports trends.
• Lead content planning across multiple esports titles, particularly DOTA 2, MLBB, and Honor of Kings (Hok).
• Develop creative concepts and coordinate designers, editors, videographers, photographers, freelancers, and agencies.
• Build strong personalities and narratives around players and teams to increase fan engagement and loyalty.
• Identify collaborations with creators, streamers, gaming communities, and esports personalities.
• Track content performance and KPIs and continuously improve strategy based on results.

What are we looking for?

• 3+ years of experience in esports, gaming, sports content, social media, or digital content.
• Deep understanding of the SEA and global esports ecosystem, especially DOTA 2, MLBB, and Hok.
• Actively follows tournaments, teams, players, roster movements, community discussions, and gaming trends.
• Strong knowledge of major social platforms and what makes esports content engaging, entertaining, and shareable.
• Strong English communication and copywriting skills.
• Comfortable working with professional players, coaches, managers, creators, and production teams in a fast-paced environment.
• Experience with an esports organization, gaming publisher, tournament organizer, gaming media company, or esports agency is highly preferred.