Email Marketing - HubSpot Specialist

MicroSourcing International; Philippines; Hybrid; PHP 420,000 - 640,000; Full time

Benefits offered by this job

Healthcare on day one

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Flexible work arrangements

Job summary

MicroSourcing is hiring an Email Marketing - HubSpot Specialist to plan, execute, and optimize campaigns across the customer lifecycle. You will leverage HubSpot, email marketing, segmentation, marketing automation, analytics, and AI-powered tools to drive leads, engagement, and revenue in a hybrid, day-shift role in Eastwood, QC, Philippines.

You will build and QA campaigns, create personalized experiences, manage automated journeys, test variations, monitor performance, and collaborate with

Qualifications

• Hands-on experience in digital marketing including campaign execution and email marketing.
• Hands-on experience using HubSpot Marketing Hub (campaigns, workflows, forms, landing pages, reporting).
• Experience planning and executing digital campaigns across the customer lifecycle.
• Experience with audience segmentation, personalization, and lifecycle marketing.
• Experience managing or supporting email campaigns, landing pages, forms, and other digital touchpoints.
• Strong understanding of digital marketing funnels, lead generation, and conversion optimization.
• Experience analyzing digital campaign performance and marketing KPIs.

Responsibilities

• Plan, build, QA, schedule, and deploy digital marketing campaigns across email and other channels in HubSpot.
• Execute lead generation, nurturing, engagement, conversion, retention, and re-engagement campaigns.
• Develop and optimize email campaigns, landing pages, forms, and other touchpoints to boost engagement and conversions.
• Build targeted audiences using lifecycle stage, ICP, behavior, and campaign activity.
• Create personalized experiences using segmentation, behavioral targeting, and automated logic.
• Build and manage automated customer journeys for key initiatives (lead nurture, onboarding, winback, etc.).
• Configure behavioral triggers based on website activity and campaign interactions.
• Support lead generation and demand generation, ensuring proper routing to Sales with engagement data.
• Use AI-powered tools to improve personalization, efficiency, and campaign performance.
• Conduct A/B testing and experimentation to improve open rates, CTRs, and conversions.
• Monitor and analyze campaign performance and ROI; identify optimization opportunities.
• Collaborate with Marketing, Sales, and Customer Success to align campaigns with growth objectives.
• Maintain accurate campaign and CRM data for reporting and attribution.

Skills

Campaign planning

Email marketing

Lead generation

Lifecycle marketing

Campaign optimization

Analytics & reporting

A/B testing

Collaboration

Tools

HubSpot Marketing Hub

HubSpot CRM

Email campaign tools

Job description

Discover your 100% YOU with MicroSourcing!

Position: Email Marketing - HubSpot Specialist

Location: Eastwood, Quezon City, Philippines

Work setup & shift: Hybrid | Day shift

Why join MicroSourcing

Position: Email Marketing - HubSpot Specialist

Location: Eastwood, Quezon City, Philippines

Work setup & shift: Hybrid | Day shift

You’ll Have

Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses

A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.

Career Growth: Take advantage of opportunities for continuous learning and career advancement.

Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Email Marketing - HubSpot Specialist, you will support the planning, execution, and optimization of digital marketing campaigns across the customer lifecycle. You will use HubSpot, email marketing, audience segmentation, marketing automation, analytics, and AI-powered tools to deliver targeted digital experiences that generate leads, drive engagement and conversions, and support customer retention and revenue growth.

You Will

• Plan, build, QA, schedule, and deploy digital marketing campaigns across email and other digital channels in HubSpot, aligned with campaign calendars, audience needs, and business objectives.
• Execute lead generation, lead nurturing, engagement, conversion, retention, and re-engagement campaigns across different stages of the customer lifecycle.
• Develop and optimize email campaigns, landing pages, forms, and other digital touchpoints to increase engagement, lead generation, and conversion.
• Build targeted audiences using lifecycle stage, ICP fit, customer profile, behavior, engagement, campaign activity, and other relevant data points.
• Create personalized digital experiences using segmentation, behavioral targeting, personalization, conditional content, dynamic content, and automated campaign logic.
• Build and manage automated customer journeys for key marketing initiatives such as lead nurture, trial conversion, onboarding, engagement, winback, cart recovery, and re-engagement.
• Configure behavioral triggers based on website activity, content engagement, campaign interactions, lead score movement, trial stage, checkout activity, and other customer signals.
• Support lead generation and demand generation initiatives, ensuring leads are appropriately segmented, nurtured, scored, and routed to Sales with relevant engagement information.
• Use AI and marketing automation tools to improve campaign personalization, content development, campaign efficiency, and overall marketing productivity.
• Conduct A/B testing and experimentation across email content, messaging, audiences, offers, timing, landing pages, and customer journeys to improve campaign performance.
• Monitor and analyze digital marketing performance, including email engagement, click-through rates, conversion rates, lead progression, campaign ROI, customer engagement, and revenue-related metrics.
• Analyze digital funnels and customer journeys to identify drop-off points, audience gaps, conversion opportunities, and areas for campaign optimization.
• Use campaign and customer data to make data-driven recommendations and continuously improve targeting, messaging, campaign performance, and customer experiences.
• Collaborate with Marketing, Sales, and Customer Success teams to align digital campaigns with lead generation, pipeline growth, customer engagement, conversion, and retention objectives.
• Maintain accurate campaign, audience, CRM, and marketing data to support effective targeting, reporting, attribution, and performance analysis.

What You Need Non-Negotiables

• Hands-on experience in digital marketing, including campaign execution, email marketing, lead generation, or marketing automation.
• Hands-on experience using HubSpot Marketing Hub, including campaigns, workflows, email marketing, forms, landing pages, and reporting.
• Experience planning and executing digital campaigns across different stages of the customer lifecycle.
• Experience with audience segmentation, personalization, behavioral targeting, and lifecycle marketing.
• Experience managing or supporting email campaigns, landing pages, forms, and other digital marketing touchpoints.
• Strong understanding of digital marketing funnels, lead generation, lead nurturing, customer journeys, and conversion optimization.
• Experience analyzing digital campaign performance and marketing KPIs and using insights to improve campaign effectiveness.
• Strong analytical and problem-solving skills, with the ability to translate marketing and customer data into actionable recommendations.

Preferred Skills & Expertise

• Experience with B2B digital marketing, demand generation, or lifecycle marketing.
• Experience designing and executing multi-channel digital campaigns across lead generation, nurture, conversion, onboarding, retention, winback, and re-engagement.
• Experience with A/B testing and experimentation across email, messaging, audiences, landing pages, offers, and customer journeys.
• Knowledge of CRM data, ICP segmentation, lead scoring, behavioral targeting, and customer lifecycle management.
• Experience with conversion rate optimization (CRO), digital funnel analysis, and marketing attribution.
• Experience using AI-powered marketing tools and automation for campaign personalization, content development, analysis, and workflow optimization.
• Experience working with HubSpot Marketing Hub, CRM, email marketing, forms, landing pages, analytics, and reporting tools.
• Experience collaborating cross-functionally with Marketing, Sales, and Customer Success teams.
• Strong communication, analytical, and problem-solving skills, with the ability to turn campaign performance and customer insights into actionable marketing improvements.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

For more information, visit https://www.microsourcing.com/

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

• Terms & conditions apply