Ecommerce Performance Marketing Lead

Power Mac Center; Eastern Manila District; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Power Mac Center in Manila is seeking a Digital Performance Marketing Supervisor to drive data-driven paid media across our Webstore and online marketplaces. You will develop and execute strategies across Meta, Google, TikTok, Lazada, Shopee, and other platforms, while managing budgets and implementing tracking for accurate measurement.

You will optimize campaigns for ROAS, ROI, CPA, and revenue, lead cross-functional collaboration, and stay ahead of digital advertising trends to maximize

Qualifications

• Bachelor's degree in Marketing, Business, E-Commerce, Digital Marketing, or related field.
• 3–5 years of experience in performance marketing, with supervisory experience preferred.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Lazada Ads, and/or Shopee Ads.
• Strong knowledge of ROAS, ROI, CPA, CAC, CTR, CPC, conversion rate, and digital analytics.
• Strong analytical, strategic, communication, and stakeholder management skills.
• Experience managing digital advertising budgets and optimizing campaigns based on performance data.

Responsibilities

• Develop and execute digital media strategies aligned with commercial revenue and business objectives.
• Manage end-to-end paid advertising campaigns across Meta, Google Ads, TikTok Ads, Lazada, Shopee, and other digital platforms.
• Monitor and optimize campaigns to improve ROAS, ROI, CPA, conversion, and revenue performance.
• Manage daily and monthly advertising budgets, including budget allocation and bidding strategies.
• Implement proper tracking, UTMs, conversion events, and attribution to ensure accurate performance measurement.
• Analyze campaign performance and prepare dashboards, reports, and actionable recommendations for stakeholders.
• Lead A/B testing of creatives, audiences, messaging, placements, and landing pages.
• Collaborate closely with Commercial, Content & Design, Product Management, E-Commerce, and Operations Teams to deliver campaign objectives.
• Stay updated on digital advertising trends, platform developments, and performance marketing best practices.

Skills

Analytical skills

Budget management

Stakeholder management

Strategic thinking

Education

Bachelor's degree in Marketing, Business, E-Commerce, Digital Marketing, or related field

Tools

Meta Ads

Google Ads

TikTok Ads

Lazada Ads

Shopee Ads

Job description

Power Mac Center in Manila is seeking a Digital Performance Marketing Supervisor to drive data-driven paid media across our Webstore and online marketplaces. You will develop and execute strategies across Meta, Google, TikTok, Lazada, Shopee, and other platforms, while managing budgets and implementing tracking for accurate measurement.

You will optimize campaigns for ROAS, ROI, CPA, and revenue, lead cross-functional collaboration, and stay ahead of digital advertising trends to maximize