Earned Media Lead & Story Architect

Freelancer.com

Taguig

On-site

PHP 400,000 - 700,000

Full time

7 days ago

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Job summary

Freelancer.com in the Philippines seeks a communications professional to lead earned media and social media for three brands. You will draft pitches, press materials, and respond to journalist inquiries, collaborating with the Director of Communications in Sydney as the execution layer for a fast-moving, data-driven operation.

You’ll identify news angles from internal data dashboards and freelancer stories to drive campaigns.

Qualifications

2+ years in journalism, PR, media relations, or communications.
Strong news instincts: you can spot a story from data or charts.
Excellent written English across pitch emails, press releases, and captions.
Experience writing and placing pitches, or a journalism background.
Organised and self-directed with deadline discipline.
Confidence on the phone or video for interviews.

Responsibilities

Assist earned media pitching and draft press releases, pitch emails and media materials.
Maintain journalist contact lists across beats and log outreach.
Log coverage and calculate earned media value.
Respond to journalist calls and HARO-style requests for our platforms.
Research media angles daily using RSS feeds and platform data.
Develop client interviews into case studies for earned media, social and blog use.
Maintain Master Case Study Database and flag Tier A candidates.
Draft social media copy for three brands and monitor trends to identify high-reach formats.
Collaborate with the Motion Designer and Viral Media Specialist on content campaigns.
Adapt tone across Freelancer, Escrow.com and Loadshift brands.
Support the Social CX team with customer feedback on social platforms.