Director of Marketing & Brand Communications

Mandarin Oriental Group; Manila; Sur place; PHP 4 000 000 - 8 000 000; Plein temps

Résumé du poste

Mandarin Oriental Makati, Manila, seeks a Director of Marketing & Brand Communications to shape the hotel’s identity from pre-opening through stabilization. You will lead brand positioning and demand-generating communications, upholding Mandarin Oriental’s legendary standards of excellence.

This leadership role collaborates with Sales, Revenue, F&B, Wellness and Operations to drive topline performance, craft campaigns, and preserve the brand’s heritage of timeless elegance for Manila’s luxury

Qualifications

• 8–12 years in luxury hospitality marketing or integrated communications.
• Pre-opening experience strongly preferred.
• Proven success in digital, PR, content creation, and brand strategy.

Responsabilités

• Lead pre-opening marketing and communications plan from T-12 to T+6 months.
• Oversee creation of hotel narratives, press kits, and media assets.
• Direct photo/video production and brand-compliant collateral.
• Manage agencies and brand alignment for campaigns.
• Collaborate with DoCS for launch campaigns and VIP activations.
• Ensure brand identity and tone across all materials.

Connaissances

Leadership

Brand storytelling

Copywriting

Digital marketing

Analytics

Cross-functional leadership

Strategic branding

Formation

Bachelor’s degree in Marketing, Hospitality, Communications, or related field

Description du poste

Mandarin Oriental Makati, Manila

is an upcoming 5-star luxury hotel set within the lush Ayala Triangle Gardens, at the prestigious corner of Paseo de Roxas and Makati Avenue. Scheduled to open in 2026, this landmark development will feature 275 elegantly appointed guestrooms and suites, offering a refined blend of contemporary design and timeless sophistication. Guests will enjoy an exceptional array of world-class amenities, including a curated selection of restaurants, a stylish bar, a serene pool area, and the brand’s signature spa. Designed to be a sanctuary in the heart of the city, the hotel promises an elevated experience for both leisure and business travelers seeking comfort, excellence, and distinction in Manila.

About the Role

The Director of Marketing & Brand Communications shapes the hotel’s identity from pre-opening through stabilization, guiding all brand positioning and demand-generating communications with clarity, creativity, and a steadfast commitment to Mandarin Oriental’s legendary standards of excellence. With an intuitive sense of storytelling and an eye for refined detail, this leader delivers impactful campaigns that elevate the hotel’s presence within Manila’s luxury landscape while faithfully preserving the integrity and spirit of the brand.

As a key brand guardian and strategic partner, they work in close harmony with Sales, Revenue Management, Food & Beverage, Wellness, and Operations to drive topline performance and support the hotel’s commercial aspirations. Every initiative they lead reflects the Group’s distinctive service ethos—thoughtful, gracious, and evocative of the timeless elegance for which Mandarin Oriental is renowned.

Key Responsibilities

1. Pre-Opening Strategy & Launch Management

• Build and execute the Integrated Pre-Opening Marketing & Communications Plan, milestone-driven from T-12 to T+6 months.
• Oversee creation of hotel narratives, fact sheets, press kits, brand assets, and all media-facing materials.
• Lead photo/video production, signature imagery, digital assets, and brand-compliant collateral.
• Manage creative, PR, and media agencies, ensuring effective scopes and brand alignment.
• In partnership with DoCS, orchestrate launch campaigns, events, media previews, and VIP/Fans of M.O. activations.

2. Public Relations & Media Relations

• Maintain strong relationships with top-tier local and international media, KOLs, creators, and brand partners.
• Drive proactive pitching and earned media visibility anchored in Mandarin Oriental’s exceptional service philosophy and brand values.
• Oversee reputation management, media monitoring, and crisis communication procedures.

3. Digital, Social & CRM Leadership

• Lead owned digital channels: website, SEO, SEM alignment, content accuracy, and conversion-focused enhancements.
• Develop and execute the social media strategy, with content pillars that reflect heritage, craftsmanship, wellness, culinary, and local community stories.
• Strengthen CRM efforts through Fans of M.O. storylines, database growth, and personalized guest journeys.

4. Commercial Collaboration

• Forge strong alignment with Sales and Revenue teams on campaigns, tactical offers, and demand-generation activities.
• Support F&B and Spa with marketing plans, brand storytelling, and launch strategies for signature concepts.
• Build meaningful destination partnerships (tourism boards, retail, airlines, luxury brands).

5. Brand Stewardship & Governance

• Serve as a strict guardian of Mandarin Oriental’s visual identity, tone of voice, heritage, and storytelling.
• Ensure all creative output reflects the brand values, especially The Exceptional, Respect, and Responsibility.
• Train colleagues on brand guidelines and ensure consistency across all guest-facing and corporate-facing materials.

6. Budgeting, Forecasting & Measurement

• Own the MarCom budget, phasing, and performance reporting.
• Implement dashboards and KPIs measuring PR impact, digital effectiveness, engagement, reach, and ROI.
• Deliver regular post-campaign analyses and optimization plans.

What We’re Looking For

Experience

• 8–12 years in luxury hospitality marketing or integrated communications.
• Pre-opening experience strongly preferred.
• Proven success in digital, PR, content creation, and brand strategy.

Skills & Competencies

• Strong leadership rooted in Mandarin Oriental’s values—exceptional service, respect, collaboration, and responsibility.
• Outstanding storytelling, copywriting, and presentation skills.
• Deep understanding of digital marketing systems, analytics, and paid/organic strategies.
• Ability to inspire teams and cross‑functional stakeholders.

Education

• Bachelor’s degree in Marketing, Hospitality, Communications, or related field.
• Additional certifications in digital or brand strategy advantageous.

Why Join Mandarin Oriental, Makati?

• Be part of a prestigious luxury hotel pre-opening
• Play a key role in shaping the culture and colleague experience from day one
• Work with a globally respected brand known for excellence and people‑first values
• Enjoy long‑term career growth opportunities within Mandarin Oriental Hotel Group

Are you a master of craft who thrives in a team that succeeds together?

We invite you to become a fan of the exceptional.

Mandarin Oriental Hotel Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all colleagues.