Luxury Marketing & Brand Director – Pre-Opening

Mandarin Oriental Group; Manila; On-site; PHP 3,000,000 - 5,000,000; Full time

Job summary

Mandarin Oriental Makati, an upcoming 5-star luxury hotel, seeks a Director of Marketing & Brand Communications to shape the property's identity from pre-opening through stabilization. You will guide brand positioning, campaigns and demand-generation while preserving the brand’s legendary standards of excellence.

You will work with Sales, Revenue, F&B, Wellness, and Operations to drive topline performance, oversee PR, digital, CRM, and media partnerships, and ensure consistent brand storytelling

Qualifications

• 8–12 years in luxury hospitality marketing or integrated communications
• Pre-opening experience strongly preferred
• Proven success in digital, PR, content creation, and brand strategy

Responsibilities

• Lead pre-opening strategy and launch management.
• Oversee creation of hotel narratives, press kits, brand assets and media materials.
• Manage photo/video production and brand-compliant collateral.
• Direct PR, media relations and agency partners; ensure brand alignment.
• Develop and execute digital, social and CRM strategies for awareness and conversion.
• Collaborate with Sales, Revenue, F&B, Wellness and Operations to drive topline performance.
• Build partnerships with tourism boards, luxury brands and airlines.

Skills

Leadership

Storytelling

Copywriting

Digital marketing analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Hospitality, Communications, or related field

Job description

Mandarin Oriental Makati, an upcoming 5-star luxury hotel, seeks a Director of Marketing & Brand Communications to shape the property's identity from pre-opening through stabilization. You will guide brand positioning, campaigns and demand-generation while preserving the brand’s legendary standards of excellence.

You will work with Sales, Revenue, F&B, Wellness, and Operations to drive topline performance, oversee PR, digital, CRM, and media partnerships, and ensure consistent brand storytelling