Data-Driven Direct Response Marketing Specialist

JustSimply Marketing; Cagayan de Oro; On-site; PHP 420,000 - 700,000; Full time

Benefits offered by this job

Competitive pay

Continuous learning

Flexible work arrangements

Collaborative culture

Job summary

JustSimply Marketing is seeking a Direct Response Specialist to join our team in Cagayan de Oro. The role focuses on creating and executing targeted direct response campaigns across multiple channels to drive immediate customer actions and measurable results.

You will use CRM platforms and analytics tools to optimise targeting, content and channel mix, delivering tangible business impact and ROI. A 2–4 year track record in direct response marketing is preferred.

Qualifications

• 2–4 years in direct response marketing or CRM.
• Strong knowledge of CRM platforms and marketing automation tools.
• Expertise in campaign analysis, data interpretation and reporting.
• Understanding of email, direct mail and digital advertising channels.
• Analytical with ability to translate data into insights.
• Proficient in Excel, Google Analytics and marketing analytics software.
• Excellent written and verbal communication with strong copywriting.
• Experience with customer segmentation and targeting strategies.
• Project management to run multiple campaigns.
• Bachelor's degree in Marketing, Business, Communications or related field; or equivalent.
• Preferred: certification in digital marketing, CRM management or direct marketing.

Responsibilities

• Developing and executing direct response marketing campaigns across email, direct mail, digital ads and phone outreach.
• Analyzing customer data and campaign metrics to identify trends and improve conversions.
• Managing CRM databases for accurate segmentation and outreach.
• Creating compelling campaign content and messaging for immediate responses.
• Monitoring performance, tracking KPIs and adjusting strategies to maximise ROI.
• Collaborating with marketing, sales and creative teams to align initiatives.
• Conducting A/B and multivariate testing to refine messaging and channels.
• Preparing detailed campaign reports and presenting findings to senior management.
• Identifying and implementing new direct response channels and technologies.
• Ensuring compliance with marketing regulations and data privacy practices.

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

CRM platforms

Marketing automation tools

Excel

Google Analytics

Job description

JustSimply Marketing is seeking a Direct Response Specialist to join our team in Cagayan de Oro. The role focuses on creating and executing targeted direct response campaigns across multiple channels to drive immediate customer actions and measurable results.

You will use CRM platforms and analytics tools to optimise targeting, content and channel mix, delivering tangible business impact and ROI. A 2–4 year track record in direct response marketing is preferred.