Direct Response D2C Creative Strategist: Scale Winning Ads

Facelove; Philippines; Remote; PHP 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

On-time payments

Global e-commerce brand

Long-term growth opportunities

Job summary

Facelove is seeking a Creative Strategist in the Philippines who lives and breathes direct response advertising. You’ll own the creative strategy behind our paid ads, from ideation to testing, iteration, and scaling, collaborating with media buyers, editors, and founders to push performance while staying true to the brand.

You’ll transform insights and customer objections into emotion-driven ads, crafting angles, hooks, and messaging for a mature female audience, and guiding creators to execute

Qualifications

• Proven experience as a Creative Strategist for D2C brands.
• Strong background in direct response advertising.
• Deep understanding of Meta & TikTok ad creatives.
• Experience scaling ads (not just launching them).
• Strong copy instincts (hooks, headlines, CTAs).
• Data-driven mindset with creative intuition.

Responsibilities

• Develop high-converting direct-response ad concepts for Meta, TikTok, and other paid channels.
• Create angles, hooks, and messaging frameworks for a mature female audience.
• Translate product benefits into emotion-driven, problem-solution ads.
• Test, scale, and iterate to improve performance.
• Analyze data (hooks, CTR, CPA, ROAS) to identify winners.
• Brief and guide UGC creators and editors.
• Collaborate with media buyers, brand, and marketing teams for consistency.
• Turn customer insights into ad concepts and messaging.

Skills

Creative strategy

Direct response

Copywriting

Performance analysis

Briefing skills

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

Facelove is seeking a Creative Strategist in the Philippines who lives and breathes direct response advertising. You’ll own the creative strategy behind our paid ads, from ideation to testing, iteration, and scaling, collaborating with media buyers, editors, and founders to push performance while staying true to the brand.

You’ll transform insights and customer objections into emotion-driven ads, crafting angles, hooks, and messaging for a mature female audience, and guiding creators to execute