Digital Media Strategy Lead

eClerx Philippines, Inc.; Muntinlupa; On-site; PHP 600,000 - 900,000; Full time

Job summary

eClerx Philippines, Inc. is seeking a Digital Media Planner/Exec to provide temporary external support to the PH Marketing and Paid Media teams.

The role focuses on digital media planning and recommendations for the Deliveries verticals, translating business objectives into media objectives, audience strategy, channel mix, budget allocation and measurement approaches. You will work with agencies and internal stakeholders to align plans, review performance data and apply data-driven insights to

Qualifications

• 2 to 5 years of experience in digital media planning, performance marketing, paid media strategy or a related field
• Experience independently developing media plans or recommendations for a defined business area or portfolio
• Strong understanding of media planning fundamentals, including audience strategy, channel selection, budget allocation, flighting, reach and frequency, and measurement
• Experience planning digital campaigns across self-serve platforms and third-party open-exchange or programmatic partners
• Ability to translate business objectives into clear media recommendations and use data-driven insights to maximise campaign efficiency and return on investment
• Ability to analyse media and business performance data and present clear insights using Excel, Google Sheets or similar tools
• Experience working with media agencies, publishers and internal stakeholders to align plans and recommendations in a fast-paced environment
• Experience with Google Ads, Meta Ads Manager and TikTok Ads Manager from a planning or optimisation perspective
• Experience with programmatic platforms, DV360, DSPs or third-party open-exchange partners
• Strong knowledge of the Philippines digital media and advertising landscape

Responsibilities

• Develop digital media plans and recommendations for Philippines Deliveries growth
• Translate business objectives into media objectives, audience strategies, channel mix, budget allocations, flighting and measurement approaches
• Recommend effective approaches across self-serve digital platforms and third-party open-exchange partners
• Review campaign and business performance data to identify insights, improve media efficiency and maximise return on investment
• Coordinate with agencies, publishers and internal stakeholders to align media plans, campaign briefs, recommendations and timelines
• Prepare regular media performance reviews that connect media delivery and meaningful sessions to broader downstream business outcomes
• Support integrated paid media planning across other verticals when required

Skills

Digital media planning

Performance marketing

Audience strategy

Channel mix

Budget allocation

Flighting

Measurement

Data-driven insights

Excel/Google Sheets

Google Ads

Meta Ads Manager

TikTok Ads Manager

Programmatic platforms

DV360

DSPs

Tools

DV360

Google Ads

Meta Ads Manager

TikTok Ads Manager

Programmatic platforms

Excel

Google Sheets

Job description

eClerx Philippines, Inc. is seeking a Digital Media Planner/Exec to provide temporary external support to the PH Marketing and Paid Media teams.

The role focuses on digital media planning and recommendations for the Deliveries verticals, translating business objectives into media objectives, audience strategy, channel mix, budget allocation and measurement approaches. You will work with agencies and internal stakeholders to align plans, review performance data and apply data-driven insights to