Head of Marketing

MatchaTalent; Manila; On-site; PHP 4,000,000 - 7,200,000; Full time

Job summary

MatchaTalent is partnering with a confidential fintech client in the Philippines to hire a Head of Marketing who will lead the marketing strategy, integrated campaigns, and brand growth for the Philippines market. This on-site role is based in Taguig City and reports to executive leadership, overseeing local teams and agencies.

You will drive multi‑channel campaigns across digital, social, PR, partnerships and performance marketing, ensure compliant financial advertising, mentor the local team,

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 6–10 years of progressive marketing leadership experience.
• Experience in FinTech, digital lending, or financial services is highly preferred.
• Strong knowledge of digital channels, performance marketing, and brand management.

Responsibilities

• Develop and execute integrated marketing strategies aligned with growth and market expansion objectives.
• Lead end-to-end marketing campaigns across digital marketing, social media, influencer marketing, PR, partnerships, and performance marketing.
• Identify consumer trends, market opportunities, and competitive insights to strengthen market positioning.
• Manage, mentor, and develop the local marketing team while driving campaign performance and growth.
• Oversee relationships with advertising agencies, media partners, PR firms, influencers, and external vendors.
• Monitor campaign performance, budgets, KPIs, and ROI to optimize marketing effectiveness.
• Collaborate with regional stakeholders, product teams, operations, and public affairs to ensure consistent brand execution.
• Ensure all marketing communications comply with Philippine financial advertising regulations and corporate governance standards.

Skills

Strategic marketing leadership

Integrated campaign management

Brand development

Digital marketing

Stakeholder management

Team leadership

Regulatory compliance awareness

English proficiency

Education

Bachelor's degree in Marketing, Business Administration, Communications

Job description

This role requires the candidate to work on-site in Taguig City, Philippines.

Client Overview

Our client is a confidential, licensed financial technology company operating one of the Philippines' leading digital lending platforms. Backed by an international technology group with extensive expertise in artificial intelligence, big data, and digital financial services, the company delivers accessible and technology-driven lending solutions to millions of consumers while maintaining the highest standards of regulatory compliance and operational integrity.

Operating in one of Southeast Asia's most closely regulated financial ecosystems, the organization combines data-driven marketing, customer acquisition, and brand innovation with responsible lending practices and regulatory compliance.

As part of its continued expansion, the company is seeking an experienced marketing leader to drive integrated marketing strategies, strengthen brand positioning, and accelerate user acquisition across the Philippines. Please note that this is a confidential executive search. The company name and additional details will only be disclosed to shortlisted candidates during the interview process.

Job Role

The Head of Marketing will lead the company's marketing strategy, integrated campaign execution, brand growth, and local marketing operations for the Philippines market. Reporting to executive leadership, this role will oversee multi-channel marketing initiatives, manage internal marketing teams and external agencies, and ensure all campaigns support business growth while complying with local financial advertising regulations.

This position serves as the key marketing leader for the Philippines, bridging local market execution with regional business objectives to maximize brand awareness, customer acquisition, and market expansion.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with business growth objectives and market expansion plans.
• Lead end-to-end marketing campaigns across digital marketing, social media, influencer marketing, PR, partnerships, brand activation, and performance marketing.
• Identify consumer trends, market opportunities, and competitive insights to strengthen market positioning.
• Manage, mentor, and develop the local marketing team while driving campaign performance and professional growth.
• Oversee relationships with advertising agencies, media partners, PR firms, influencers, and external creative vendors.
• Monitor campaign performance, marketing budgets, KPIs, and ROI to optimize marketing effectiveness.
• Collaborate with regional stakeholders, product teams, operations, and public affairs to ensure consistent brand execution.
• Ensure all marketing communications comply with Philippine financial advertising regulations and corporate governance standards.

Candidate Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Filipino national.
• Minimum 6–10 years of progressive marketing experience, including leadership responsibilities.
• Proven experience leading integrated marketing campaigns and brand growth initiatives.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• Background in FinTech, Digital Lending, Financial Services, Digital Banking, Technology, E-commerce, or other high-growth consumer businesses is highly preferred.
• Strong expertise in digital marketing, brand management, social media, influencer marketing, performance marketing, and consumer acquisition.
• Familiarity with marketing compliance within regulated industries is an advantage.
• Excellent leadership, stakeholder management, project management, and communication skills.
• Professional English proficiency is mandatory.

Job Code: #824