Digital Marketing Specialist (Elevator Industry)

VTSA International Inc

Pasig

On-site

PHP 334,800 - 669,600

Full time

14 days+

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Benefits offered by this job

13th Month Pay

Pag-IBIG Fund

HMO

Employee Loan

Job summary

VTSA International Inc is seeking a Digital Marketing Officer to plan, implement, and monitor digital marketing strategies to raise brand awareness and generate leads. You will manage social media, update the website, create content, and optimize campaigns to drive growth.

Based in Pasig, the role requires 1–3 years of experience and a Bachelor’s degree. On-site work with opportunities for growth in a dynamic team environment.

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, Multimedia Arts, Information Technology, Business Administration, or a related field.
At least 1–3 years of Digital Marketing, Social Media Marketing, or a related role.
Fresh graduates with a strong digital marketing portfolio may also be considered.

Responsibilities

Develop and implement digital marketing campaigns aligned with marketing objectives.
Manage social media platforms (Facebook, LinkedIn, Instagram, TikTok, YouTube).
Update and optimize the company website for SEO and content accuracy.
Create marketing materials (graphics, videos, presentations) following branding guidelines.
Plan and monitor paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads) and optimize ROI.
Generate qualified leads and coordinate with Sales for follow-ups.
Monitor analytics and prepare monthly performance reports.

Skills

Digital marketing

Social media management

Content creation

Graphic design

Video editing

SEO/SEM

Google Analytics

Google Ads

Copywriting

WordPress

Communication

Time management

Education

Bachelor's degree in Marketing/Advertising/Communications/Multimedia Arts/IT/Business Admin

Job description

VTSA International Inc

On-site - Pasig 1-3 Yrs Exp Bachelor Full-time

Job Description

Employee Recognition and Rewards

Commission, Performance Bonus, Incentives, Quarterly Gifts

Government Mandated Benefits

13th Month Pay, Employee Loan, Pag-Ibig Fund

Insurance Health & Wellness

HMO

Position: Digital Marketing Officer

Reports To: Sales and Marketing Manager

Job Summary

The Digital Marketing Officer is responsible for planning, implementing, and monitoring the company's digital marketing strategies to increase brand awareness, generate quality leads, and support sales objectives. The role involves managing the company's digital platforms, creating engaging content, optimizing online campaigns, and analyzing marketing performance to improve customer engagement and business growth.

Key Responsibilities

1. Digital Marketing Strategy

Develop and implement digital marketing campaigns aligned with the company's marketing objectives.
Create strategies to increase brand visibility and online presence.
Conduct market research and competitor analysis to identify industry trends and opportunities.

2. Social Media Management

Manage the company's social media platforms, including Facebook, LinkedIn, Instagram, TikTok, and YouTube.
Create and schedule engaging content, including graphics, videos, and promotional materials.
Respond to online inquiries and customer messages in coordination with the Sales Team.
Monitor engagement, followers, and campaign performance.

3. Website Management

Update and maintain the company website with relevant content and announcements.
Ensure website information is accurate, up-to-date, and optimized for search engines (SEO).
Coordinate with website developers when necessary.

4. Content Creation

Produce creative marketing materials, including:
Social media graphics
Promotional videos
Company presentations
Ensure all content follows the company's branding guidelines.
Plan, launch, and monitor paid advertising campaigns through:
Google Ads
Facebook Ads
LinkedIn Ads
Optimize advertisements to maximize return on investment (ROI).
Generate qualified sales leads through digital marketing initiatives.
Coordinate with the Sales Team regarding inquiries and lead follow-ups.
Maintain and improve online lead generation strategies.

7. SEO and Analytics

Monitor website traffic using Google Analytics and other analytical tools.
Perform Search Engine Optimization (SEO) to improve website rankings.
Prepare monthly digital marketing performance reports.

8. Branding

Maintain consistent company branding across all digital platforms.
Ensure all promotional materials align with the company's corporate identity.

9. Other Duties

Assist during company events, product launches, exhibitions, and marketing activities.
Perform other tasks assigned by Management.

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, Multimedia Arts, Information Technology, Business Administration, or a related field.
At least 1–3 years of experience in Digital Marketing, Social Media Marketing, or a related role.
Fresh graduates with a strong digital marketing portfolio may also be considered.

Skills and Competencies

Knowledge of digital marketing strategies.
Social media management.
Content creation.
Graphic design (Adobe Photoshop, Illustrator, Canva).
Video editing (Adobe Premiere Pro, CapCut, After Effects, or similar).
SEO and SEM.
Google Analytics.
Facebook Business Suite / Meta Business Manager.
Google Ads.
Copywriting.
Basic website management (WordPress is an advantage).
Excellent written and verbal communication skills.
Strong creativity and attention to detail.
Excellent time management and organizational skills.

Preferred Qualifications

Google Digital Marketing Certification.
Experience using CRM systems.
Experience in the construction, engineering, elevator, or B2B industry is an advantage.

Key Performance Indicators (KPIs)