Digital Marketing Specialist (Content & Creatives)

Brainbox; Philippines; On-site; PHP 420,000 - 660,000; Full time

Benefits offered by this job

HMO day 1

Competitive salary

Paid time off

Work-life balance

International career growth

Job summary

Brainbox is seeking a Digital Marketing Specialist in the Philippines to own content end-to-end—from planning and copywriting to asset production, deployment, and performance reporting. You will shape how Brainbox is seen by Australian businesses and Filipino job seekers.

The role is onsite in Pampanga, demanding a creative writing voice and data-driven mindset. You’ll collaborate with the Sales and Marketing team, manage calendars and campaigns, and deliver assets across social, email, and web

Qualifications

• At least 3 years of experience in digital marketing, content marketing or a similar role.
• Proven experience in copywriting and creative asset production.
• Portfolio showing written and visual work you have produced.
• Hands-on experience with Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or CapCut.
• Experience managing and publishing content on social media platforms (LinkedIn, Facebook, Instagram).
• Working knowledge of analytics tools such as Google Analytics and native social media insights.
• Strong English writing and editing skills with audience tone awareness.
• Organised and able to manage several projects and deadlines.

Responsibilities

• Plan content calendar across website, social media, email, and sales channels.
• Develop campaign concepts and copy for social posts, blogs, pages, emails, case studies, and ads.
• Adapt tone for Australian business owners and Filipino job seekers.
• Design and edit visual assets and short-form video for social platforms.
• Publish content across channels and manage landing pages and email campaigns.
• Track performance: reach, engagement, leads, conversions; report findings.

Job description

About Brainbox

Brainbox is a unique BPO that focuses not only on delivering excellent service but also on fostering an amazing culture. Rooted in our core value of 'Always Be Kind', we prioritise kindness in every policy, decision, and action. Our Philippines management team is composed entirely of Filipinos, and we provide unlimited training and HMO benefits from day one to help our people grow and become their best selves.

The Role

We are looking for a Digital Marketing Specialist to join our internal Sales and Marketing team. You will own content end to end, from planning and concept through to copywriting, asset production, deployment and performance reporting. Your work will shape how Brainbox is seen by Australian businesses and by the talent we want to attract, so you will need a creative eye, a strong writing voice and the discipline to measure what works.

Key Duties

Planning and Strategy

• Plan and maintain the content calendar across website, social media, email and sales channels.
• Turn marketing and sales objectives into campaign plans with clear messaging, audiences and success measures.
• Research audience needs, competitors and industry trends to inform content direction.
• Work with the Sales and Marketing team to align content with lead generation and sales priorities.

Concept and Copywriting

• Develop campaign concepts and creative angles that reflect the Brainbox brand.
• Write copy for social posts, blogs, website pages, landing pages, email campaigns, case studies, sales collateral and ads.
• Adapt tone and messaging for different audiences, including Australian business owners and Filipino job seekers.
• Edit and proofread all content for accuracy, clarity and brand consistency.

Asset Production

• Design graphics, carousels, banners, presentations and other visual assets.
• Produce and edit short-form video and motion content for social platforms.
• Maintain brand guidelines and templates so assets stay consistent across channels.
• Organise and manage the content and asset library.

Deployment and Execution

• Schedule and publish content across social media, website and email platforms.
• Build and send email campaigns and set up landing pages.
• Set up and manage paid social and digital ad campaigns where required.
• Engage with the online community and respond to comments and messages as needed.

Analytics and Optimisation

• Track and report on content and campaign performance, including reach, engagement, traffic, leads and conversions.
• Use data to identify what works and recommend improvements.
• Run tests on copy, creative and formats to improve results.
• Prepare regular performance reports for the Sales and Marketing team.

Requirements

Essential

• At least 3 years of experience in digital marketing, content marketing or a similar role.
• Proven experience in both copywriting and creative asset production.
• A portfolio showing written and visual work you have produced.
• Hands-on experience with design and editing tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or CapCut.
• Experience managing and publishing content on social media platforms, including LinkedIn, Facebook and Instagram.
• Working knowledge of analytics tools such as Google Analytics and native social media insights.
• Able to speak and write in English proficiently, with an ear for tone and audience.
• Strong attention to detail.
• Organised and able to manage several projects and deadlines at once.
• Self-driven, creative and comfortable owning work from idea to results.

Preferred

• Experience marketing to Australian audiences or working with Australian businesses.
• B2B marketing experience, ideally in BPO, outsourcing, recruitment or professional services.
• Experience with HubSpot or a similar CRM and email marketing platform.
• Experience with WordPress or other website content management systems.
• Basic understanding of SEO and paid social advertising.
• Familiarity with AI tools for content creation and productivity.

Benefits

Perks

• Attractive and competitive salary
• Tenure-based and Performance-based incentives
• Paid time off
• Day shift
• Unlimited cash incentives for hired referrals
• Engagement and Recognition programs
• HMO on day 1
• Work-life balance with a 37.5h week and free weekends
• International career growth and clients
• Opportunities to travel abroad
• Modern air-conditioned offices, easy public transportation access, near residences, malls, and restaurants
• Fun and inclusive working environment and great working culture
• Dedicated local support with local Management, HR, onboarding, payroll, and ICT
• Access to unlimited training and micro-competencies to advance your skills

This role is subject to a number of skills and possible online practical tests.

This position is an onsite role at our Pampanga office. Candidate must be willing to work on-site.