Digital Marketing Specialist (Active Pool)

CO Careers; Pampanga; On-site; PHP 350,000 - 550,000; Full time

Benefits offered by this job

HMO with prescription coverage

13th-month pay

In-office swimming pool

CO Club gaming lounge

CO Academy for growth

Job summary

Clark Outsourcing is seeking a Digital Marketing Specialist to develop and manage campaigns across Google Ads, Facebook/Meta, and LinkedIn. You will optimize content, track KPIs, and drive web traffic and lead generation from multiple digital channels.

The role requires a marketing degree and hands-on experience with SEO, analytics, email marketing, and marketing automation tools. On-site work in the Pampanga area with growth opportunities within CO's global teams.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in digital marketing or similar role.
• Strong understanding of current digital marketing concepts, strategy, and best practices.
• Experience with SEO, Google Ads, Meta Ads, email marketing, and website analytics tools (e.g., Google Analytics, HubSpot, etc.)
• Basic graphic design skills (Canva, Adobe Creative Suite is a plus)
• Experience with marketing automation platforms (e.g., Mailchimp, HubSpot, ActiveCampaign)
• Familiarity with HTML/CSS and content management systems (CMS)
• Excellent communication and analytical skills
• Creative mindset and attention to detail

Responsibilities

• Plan and execute digital marketing campaigns across multiple platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn).
• Optimize website and social content for SEO/SEM performance.
• Monitor campaign metrics and provide actionable insights and recommendations.
• Manage email marketing campaigns including segmentation and A/B testing.
• Collaborate with designers and content teams to ensure cohesive branding.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Manage and maintain the company website content and landing pages.
• Track and report KPIs and ROI for all digital activities.

Skills

Digital marketing strategy

SEO/SEM

Google Ads & Meta Ads

Email marketing

Analytics

HTML/CSS basics

CMS familiarity

Communication

Creative mindset

Education

Bachelor's in Marketing or related field

Tools

Google Analytics

HubSpot

Mailchimp

Canva

Adobe Creative Suite

CMS (WordPress)

Job description

Position Title:

Digital Marketing Specialist

Work Set Up:

On-Site

Quick Rundown:

We are seeking a creative and results-driven Digital Marketing Specialist to develop, implement, and manage marketing campaigns that promote our brand, products, and services. This role plays a key part in enhancing brand awareness, driving web traffic, and acquiring leads/customers through various digital channels.

What You'll Do:

• Plan and execute digital marketing campaigns across multiple platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, etc.)
• Optimize content for the website and social media platforms to improve SEO/SEM performance
• Monitor and analyze campaign performance metrics, and provide actionable insights and recommendations
• Manage email marketing campaigns, including audience segmentation and A/B testing
• Collaborate with graphic designers, content creators, and other teams to ensure cohesive branding
• Stay up to date with the latest digital marketing trends and best practices
• Manage and maintain the company's website, including content updates and landing page creation
• Track and report on key performance indicators (KPIs) and ROI for all digital marketing activities

What Were Looking For:

• Bachelors degree in Marketing, Communications, or a related field
• Proven experience in digital marketing or similar role
• Strong understanding of current digital marketing concepts, strategy, and best practices
• Experience with SEO, Google Ads, Meta Ads, email marketing, and website analytics tools (e.g., Google Analytics, HubSpot, etc.)
• Basic graphic design skills (Canva, Adobe Creative Suite is a plus)
• Experience with marketing automation platforms (e.g., Mailchimp, HubSpot, ActiveCampaign)
• Familiarity with HTML/CSS and content management systems (CMS)
• Excellent communication and analytical skills
• Creative mindset and attention to detail

Why You'll Love Joining the CO Fam!

At Clark Outsourcing, were redefining what it means to work in a BPO. This isn't your regular office setup - its where careers flourish, friendships grow, and fun is always part of the deal. Our culture is unmatched (seriously, our team swears by it), and we promise you'll have to experience it yourself to believe it.

Here's what's in store for you:

Health and Welfare Benefits:

HMO with prescription coverage, SSS, PhilHealth, Pag-IBIG, 13th-month pay, retirement benefits, and more.

Beyond Work:

Enjoy our in-office swimming pool (lowkey flex!), CO Club gaming lounge, CSR involvement through CO Stars, scholarship programs, and access to CO Academy for growth.

Travel Opportunities:

We send at least 20 staff per year to visit our clients in the US, UK, and Australia, giving you international exposure and experience.

Leave Benefits:

Paid holidays, Earned PTO on your first month, Wellness leave (no questions asked), plus special leaves like bereavement, parental leave, and Magna Carta leave.

Extra Perks:

Salary loans up to PHP 1M (via BPI), CO Swag Bag, birthday and anniversary tokens, and our COol & flexible workplace.

Growth and Recognition:

Yearly performance appraisals, career advancement programs, CO League events, and guidance from our amazing Coaches!

At CO, its not just about work - it's about loving where you work. Ready to experience the best workplace ever? We cant wait to welcome you to the team!