Digital Marketing Specialist

Q Media 360 Advertising Corporation

Taguig

Hybrid

PHP 420,000 - 660,000

Full time

5 days ago

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Job summary

Q Media 360 Advertising Corporation is seeking a Channel Growth Marketing Specialist (Apps) to support GTM strategies for Globe apps, drive adoption and engagement, and coordinate cross-functional campaigns. You will monitor performance, manage asset delivery, and align with PXG, CXC, Growth, and MarComm to optimize campaigns.

The role requires 1–3 years in channel marketing or digital marketing, strong analytic skills, and proficiency with Excel/Google Sheets and dashboards.

Qualifications

1–3 years of experience in channel marketing, campaign execution, or digital marketing.
Experience coordinating integrated marketing campaigns to drive adoption and engagement.
Hands-on experience in app-based marketing initiatives or digital feature rollouts.
Experience coordinating cross-functional workstreams involving PXG, CXC, Growth, and MarComm.

Responsibilities

Translate GTM strategies into concrete campaign execution plans for Globe apps to drive adoption.
Manage trackers, calendars, and asset delivery to ensure timely launches.
Collaborate with PXG, CXC, Growth to align feature availability and messaging.
Monitor app performance metrics and prepare campaign review decks.

Skills

Channel marketing

Campaign execution

Digital marketing

Project management

Data analysis

Excel/Google Sheets

Google Analytics

Looker/Tableau

Verbal communication

Written communication

Organized

Detail-oriented

Problem solving

Adaptability

Education

Marketing degree

Communications degree

Industrial Engineering

Business Administration

Information Systems

Tools

Excel/Google Sheets

Looker

Tableau

Google Analytics

Job description

Role Summary:

The Channel Growth Marketing Specialist (Apps) directly supports the Channel Growth Manager in executing Go-To-Market (GTM) strategies, tracking performance, and coordinating cross-functional executions to drive usage, habituation, and engagement for Globe apps—GlobeOne, Globe Cloud, Globe Benta, and future product additions.

Additionally, this role provides operational support to ensure that GlobeOne, Globe Cloud, and Globe Benta are positioned in the most optimized way across all brand campaigns, while keeping asset delivery, campaign timelines, stakeholder alignment, and performance tracking on schedule.

Duties and Responsibilities:

1. GTMs & Campaign Support

Assist in translating GTM and communication strategies into concrete campaign execution plans for Globe apps (GlobeOne, Globe Cloud, Globe Benta) to drive adoption, user habituation, and long-term engagement.
Manage project trackers, align campaign calendars, and monitor creative asset delivery across internal teams and external creative agencies to ensure timely campaign launches.
Work closely with PXG (Product Experience Group), CXC (Customer Experience Creation), Growth, and other relevant teams to align feature availability, user journeys, app updates, and messaging for upcoming and ongoing campaigns.

2. GTM Support & COE Alignment

Positioning & Guidelines: Review proponent briefs and incoming requests to ensure in-app assets and go-live requests are aligned with GlobeOne/Globe Benta guidelines and optimized to meet both campaign KPIs and channel objectives.
In-app placement coordination and requests from proponents.

3. Performance Metrics, Data & Reporting

Regularly monitor Globe app performance across GlobeOne, Globe Cloud, and Globe Benta, including installs, monthly active users, and engagement with PXG, MTA, and Media teams informed of key performance trends.
Monitor and track the performance of BU-led in-app campaign assets within GlobeOne, ensuring accurate data collection to evaluate channel effectiveness.
Consolidate performance data and support the development of campaign review decks and PCEs, generating actionable insights to inform future channel and feature strategies.

4. Operational & Stakeholder Governance

Workstream Coordination: Organize workstreams, schedules, stakeholder touchpoints, and action items to ensure smooth execution across teams.
Repository & Documentation Management: Maintain up-to-date asset libraries, working guidelines, and key campaign documentation to support seamless collaboration and execution.

Work Setup: Hybrid setup

3x a week onsite (Monday to Wednesday)
2x a week remote work

Work Experience

1 to 3 years of experience in channel marketing, campaign execution, or digital marketing (preferably in the technology, telecommunications, or app/e-commerce sectors).
Proven track record of coordinating and executing integrated marketing campaigns that drive user adoption, engagement, consideration, conversion, and retention.
Hands-on experience in supporting app-based marketing initiatives or digital feature rollouts and performance tracking (e.g., in-app messaging, push notifications, digital channel integrations).
Experience assisting cross-functional workstreams involving PXG, CXC, Growth, and MarComm.

Level of Knowledge & Skills

Strong understanding of digital marketing channels, end-to-end facilitation content request to deployment, and GTM tactical execution workflows.
Familiarity with app ecosystem mechanics, user funnels, and feature adoption concepts.
Practical proficiency in pulling, tracking, and organizing performance metrics (e.g., Excel/Google Sheets, Google Analytics, or basic dashboard platforms like Looker/Tableau).
High organizational ability to manage multiple campaign timelines, creative briefs, and stakeholder dependencies simultaneously.
Solid written and verbal communication skills to coordinate effectively across PXG, Brand teams, MarCom, and agency partners.

Education