Digital Marketing Specialist

Tech One Global; Muntinlupa; Hybrid; PHP 400,000 - 700,000; Full time

Benefits offered by this job

13th month pay

Day 1 HMO

Life insurance

Hybrid work arrangements

Training & certifications

Job summary

Tech One Global, based in the Philippines, is seeking a Digital Marketing Specialist to join our Demand Generation team. You will plan and execute campaigns across paid, organic, and owned channels to drive awareness, engagement, and pipeline growth for Modern Work, Cybersecurity, Cloud, and AI solutions.

The role requires 3–5 years in digital marketing, hands-on experience with Google/Meta ads, SEO, email marketing, and marketing automation, plus strong analytics to optimize performance across

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–5 years of experience in digital marketing.
• Proven experience managing paid advertising campaigns across Google and/or Meta platforms.
• Hands-on experience with email marketing and marketing automation tools.
• Strong analytical skills with experience interpreting campaign performance data.
• Experience with SEO and website management including content optimization.

Responsibilities

• Plan, coordinate, and execute digital marketing campaigns aligned to business objectives.
• Support campaign planning across email marketing, paid advertising, SEO and organic search, webinars, content promotions, events, and nurture programs.
• Ensure campaigns are delivered on time and meet performance goals.
• Own digital marketing channels: website, SEO, email marketing, paid media, social promotion, and marketing automation.

Skills

Digital marketing

Campaign management

SEO

PPC/SEM

Email marketing

Marketing automation

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Ads

GA4

SEMrush/Ahrefs

CMS/WordPress

Job description

Ready to become part of the dynamic Tech One Global team?

We're looking for passionate individuals with the right skills and drive to join us on our journey of digital transformation. Think you match the profile? Reach out; we'd love to hear from you!

About Tech One

With over two decades of industry leadership and operations across Asia, Tech One Global is a multi‑awarded Digital Transformation Partner. We have delivered more than 2,000 cloud projects, supported various clients, and empowered organizations with solutions in Data & AI, Cybersecurity, Cloud Infrastructure, Digital & App Innovation, and ERP.

In the Philippines, Tech One Global has been recognized as one of the Best Workplaces 2024, a testament to our culture of innovation, empathy, and growth. Our people are at the heart of everything we do: smart, passionate, and dedicated to building impactful digital solutions that help businesses thrive in a rapidly evolving world.

Our Purpose

At Tech One, we lead, inspire, motivate, and empower businesses in their digital evolution. We believe technology is not just about systems; it's about enabling people and communities to achieve remarkable results.

Our Team

You’ll work with a diverse, global team of innovators who thrive in a fast‑paced environment where ideas move quickly from design to deployment. Collaboration, continuous learning, and growth are part of our DNA. As we continue to scale, you’ll find opportunities to expand your expertise, take on larger projects, and grow into leadership roles, backed by competitive rewards and a culture that listens.

Your Role in a Nutshell

We are looking for an experienced and results-driven Digital Marketing Specialist to join our Demand Generation team.

This role is ideal for someone who enjoys planning and executing digital marketing campaigns across paid, organic, and owned channels, analyzing performance data, optimizing results, and driving measurable business outcomes.

You will own Tech One Global's digital marketing channels, including website, SEO, email marketing, paid media, social promotion, and marketing automation, ensuring they consistently drive awareness, engagement, lead generation, and pipeline growth across key solution areas including Modern Work, Cybersecurity, Cloud, Data & AI, ERP, and Digital Workplace solutions. You will work closely with the Demand Generation Manager, Chief Marketing Officer, and Lead Generation Specialists to align digital strategy with business priorities and revenue objectives.

Beyond execution, we’re looking for someone who can think strategically, identify opportunities for improvement, and use insights to make marketing programs more effective.

What You Will Do:

Digital Campaign Management

• Plan, coordinate, and execute digital marketing campaigns aligned to business objectives.
• Support campaign planning across email marketing, paid advertising, SEO and organic search, webinars, content promotions, events, and nurture programs.
• Ensure campaigns are delivered on time and meet performance goals.
• Work with internal stakeholders to translate business priorities into effective digital marketing activities.

Paid Advertising & SEM

• Manage and optimize campaigns across Google Ads and/or Meta Ads.
• Monitor advertising budgets and campaign performance.
• Implement A/B testing to improve click-through rates, conversion rates, and lead quality.
• Recommend improvements based on campaign results and performance insights.

Email Marketing & Marketing Automation

• Create and manage email marketing campaigns and nurture journeys.
• Build audience segments for targeted marketing initiatives.
• Support lead nurturing programs that move prospects through the buyer journey.
• Monitor engagement metrics and optimize campaigns for improved performance.

Search Engine Optimization (SEO) & Website Management

• Own and manage the corporate website as a core digital channel, ensuring it performs as a high-value demand generation and pipeline asset.
• Plan and execute on-page, technical, and off-page SEO strategies to grow organic visibility, keyword rankings, and qualified traffic.
• Conduct keyword research, search intent analysis, and competitor benchmarking to guide website, content, and campaign priorities.
• Optimize page content, metadata, URL structure, and internal linking to align with target keywords and buyer intent.
• Maintain technical SEO health, including site speed, mobile responsiveness, crawlability, indexing, and structured data (schema/JSON-LD).
• Optimize for Answer Engine Optimization (AEO) and AI-driven search to sustain visibility as search behavior evolves.
• Manage landing pages and website updates end to end, partnering with content, design, and web development teams on dev-handoff-ready specifications.
• Track organic and website performance using Google Search Console, Google Analytics (GA4), and SEO tools, translating insights into prioritized, conversion-focused recommendations.

Performance Analysis & Reporting

• Track and analyze campaign performance across various digital channels.
• Develop regular performance reports and dashboards.
• Identify trends, insights, and opportunities for optimization.
• Measure campaign effectiveness based on key metrics such as leads, conversions, engagement, and ROI.

Conversion Optimization

• Review campaign performance and recommend changes to improve results.
• Optimize audience targeting, messaging, ad creatives, and campaign structures.
• Work with internal teams to improve landing page performance and campaign conversion rates.
• Drive a culture of testing, learning, and continuous improvement.

Cross-Functional Collaboration

• Work closely with the Demand Generation Manager on campaign planning, marketing priorities, and growth initiatives.
• Partner with the Lead Generation Specialist to improve lead quality and marketing-to-sales alignment.
• Collaborate with solution experts, sales teams, designers, and content contributors to ensure successful campaign execution.
• Contribute ideas and recommendations that improve overall demand generation performance.

What You Will Bring:

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• At least 3-5 years of experience in digital marketing.
• Proven experience managing paid advertising campaigns across Google and/or Meta platforms.
• Hands-on experience with email marketing and marketing automation tools.
• Strong analytical skills with experience interpreting campaign performance data.
• Experience managing multiple campaigns and priorities simultaneously.
• Strong communication and stakeholder management skills.
• Hands-on experience with SEO, including on-page, technical, and content optimization, and familiarity with website/CMS management.
• Experience with SEO and analytics tools such as Google Search Console, Google Analytics (GA4), SEMrush, or Ahrefs.
• Ability to work independently while collaborating effectively within a team environment.

Preferred

• Experience in B2B marketing.
• Exposure to technology, software, cloud, AI, cybersecurity, ERP, or digital transformation industries.
• Experience using CRM and marketing automation platforms such as Dynamics 365, HubSpot, Salesforce, or similar tools.
• Experience supporting lead generation and pipeline-focused marketing initiatives.
• Working knowledge of structured data/schema markup and Answer Engine Optimization (AEO) for AI-driven search.
• Familiarity with CMS/website platforms (e.g., WordPress) and basic HTML for landing page and web updates.

What's in it for you?

• Competitive Rewards & Benefits: Performance bonuses, 13th month pay, and Day 1 HMO and life insurance coverage.
• Flexibility & Balance: Hybrid work arrangements and, flexible schedules
• Growth & Development: Company‑sponsored trainings, certifications, and continuous learning opportunities
• Recognition & Culture: Be part of a workplace recognized as one of the Best Workplaces in both Philippines and Southeast Asia 2026, where your contributions are valued and your voice is heard
• Community & Belonging: A culture of inclusion, diversity, and empathy, with loyalty rewards, holiday gifts, and programs that celebrate milestones and people

Equal Employment Opportunity Statement:

All employment decisions at Tech One Global shall be made without regard to age, race, creed, color, religion, gender, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis protected by law.