Digital Marketing Specialist

GearInc India Pvt. Ltd.; Manila; Hybrid; PHP 335,000 - 558,000; Full time

Benefits offered by this job

Medical coverage

Holiday and overtime pay

International working environment

Job summary

GearInc India Pvt. Ltd. is seeking a Digital Marketing Specialist to enhance their SEO strategies and manage effective marketing campaigns.

This role involves building landing pages, analyzing data, and collaborating closely with external agencies. The ideal candidate will have a Bachelor's degree in Marketing, a minimum of 2 years of experience in digital marketing, and strong skills in SEO and web content management.

Qualifications

• 2+ years experience in digital marketing, focusing on SEO, web content, and campaign coordination.
• Proficiency with WordPress and CRM platforms like HubSpot, Zoho, or Salesforce.
• Solid understanding of key digital tools and basic graphic design skills.

Responsibilities

• Implement and optimize SEO strategies for improved search engine rankings.
• Build landing pages using platforms like WordPress, Elementor, or Wix.
• Analyze marketing data to guide decision-making and collaborate with external agencies.

Skills

SEO strategies

CRM systems

Landing pages management

Digital marketing metrics

Communication skills

Graphic design skills

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Google Analytics

Canva

Adobe Photoshop

Figma

SEMrush

HubSpot

Zoho

Salesforce

Meta Ads Manager

Job description

About the job Digital Marketing Specialist

Key Responsibilities:

• Implement and continuously optimize SEO strategies to improve search engine rankings and online visibility.
• Build and manage landing pages using platforms like WordPress, Elementor, Unbounce, or Wix to support marketing campaigns.
• Compile and analyze marketing data, including traffic, lead generation, and conversion metrics, to guide decision-making
• Collaborate closely with our external marketing agency on branding, advertising, and promotional efforts.
• Assist with creating marketing materials and digital assets, including email campaigns, social media content, and website visuals.
• Use CRM systems (e.g., HubSpot, Zoho, Salesforce, or similar) to manage customer journeys and campaign automation.
• Monitor website and campaign performance using tools like Google Analytics, SEMrush, or Ahrefs.
• Ensure all marketing activities align with our brand, tone, and strategic goals.

Qualifications & Experience:

• Bachelors degree in Marketing, Communications, Business, or a related field
• 2+ years experience in digital marketing, with a focus on SEO, web content, and campaign coordination & prior experience working with Australian Companies
• Proficiency with WordPress and experience using CRM platforms such as HubSpot, Zoho, or Salesforce.
• Experience creating and managing landing pages using tools like Elementor, Wix, or Unbounce
• Solid understanding of key digital tools: Google Analytics, Google Ads, SEMrush, Ahrefs, Meta Ads Manager, etc.
• Basic graphic design skills with tools like Canva, Adobe Photoshop, or Figma
• Excellent communication and collaboration skills, especially when working with external agencies.
• Strong attention to detail, self-motivated, and comfortable managing multiple tasks and deadlines.
• Prior experience working with marketing or creative agencies is a plus.

Work Setup & Schedule:

• Location: Gear Inc.`s Alabang Office in the Philippines

What You'll Get:

• Medical coverage
• Holiday and overtime pay
• International and multicultural working environment