Digital Marketing & Property Research/Lead Specialist - 171

D2B; Philippines; Remote; PHP 1,060,000 - 1,194,000; Full time

Job summary

D2B in the Philippines is seeking a Digital Marketing & Property Research/Lead Specialist to build a digital presence and drive lead generation for Christchurch properties, while operating remotely. You will create a website, establish social channels, scrape leads, run email campaigns to local agents, and manage content that supports growth and brand visibility.

This foundational role offers ownership, autonomy, and the chance to shape systems from scratch as the portfolio expands and the

Qualifications

• Direct experience in the New Zealand property industry.
• Strong understanding of NZ property platforms.
• Experience in digital marketing, lead generation, or social media management.
• Ability to build and manage a website (Shopify, WordPress, Webflow, or similar).
• Strong written and verbal communication skills and ability to work independently.

Responsibilities

• Lead the creation of the client’s property website and branding.
• Establish and manage social profiles (LinkedIn, Facebook, Instagram).
• Source and scrape leads from property platforms (e.g., Property Guru).
• Develop and manage email campaigns targeting Christchurch agents.
• Monitor the Christchurch market and provide regular insights.

Skills

NZ property experience

NZ property platforms

Digital marketing

Lead generation

Social media management

Website development

Communication skills

Organization

Tools

Shopify

WordPress

Webflow

Job description

Digital Marketing & Property Research/Lead Specialist

Salary: ₱95,000 - 107,000 monthly

Company: D2b

Job Type: Full Time Remote / Work from Home

Job Description

Position: Digital Marketing & Property Research Specialist

Working Hours & Conditions: Aligned with Australian hours; full-time (remote)

Holidays: AU Holidays

ABOUT THE COMPANY: The client is a Christchurch-based property business managing approximately 150 properties annually, with a growing presence across both residential and commercial property sectors.

As the business expands, BCG Property is looking to build a strong digital presence and lead generation engine to support continued growth and market visibility.

OVERVIEW: The client is seeking a proactive and resourceful Digital Marketing & Property Research Specialist to establish and manage its online presence while supporting lead generation efforts.

This is a foundational role where you will help build the brand from the ground up—creating a website, launching social channels, and driving targeted outreach within the Christchurch property market - it also involves scraping data for leads, and manual reach out

Responsibilities

• Digital Presence & Brand Setup (Initial Focus)
  • Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates)
  • Establish and manage social media profiles (LinkedIn, Facebook, Instagram)
  • Ensure consistent branding and messaging across all digital channels
• Lead Generation & Property Research
  • Source and scrape leads from platforms such as Property Guru
  • Identify potential property opportunities, owners, and agents
  • Build and maintain a structured lead database
  • Support outbound targeting strategies within the Christchurch market
• Email Marketing & Agent Outreach
  • Develop and execute monthly email campaigns targeting Christchurch-based agents
  • Create engaging content relevant to market activity and opportunities
  • Manage email lists and campaign performance
• Social Media & Content Management
  • Plan and execute regular social media content
  • Share property insights, listings, and market updates
  • Align content with lead generation and brand-building goals
• Website & Content Management
  • Maintain and update website content (listings, blogs, insights)
  • Ensure website is optimised for lead capture and user experience
  • Support basic SEO initiatives
• Market Research & Insights
  • Monitor the Christchurch property market (residential and commercial)
  • Provide regular insights on:
    • Market trends
    • Pricing movements
    • Investment opportunities
    • Support the business with a “market pulse” view to inform decisions

Requirements

QUALIFICATIONS:

• Direct experience in the New Zealand property industry (real estate, property management, development, or investment)
• Strong understanding of NZ property platforms (e.g., Property Guru)
• Experience in digital marketing, lead generation, or social media management
• Ability to build and manage a website (Shopify, WordPress, Webflow, or similar)
• Strong written and verbal communication skills (for email campaigns and content creation)
• Highly organised and able to work independently

PREFERRED SKILLS (nice to have):

• Experience working with Christchurch property market
• Familiarity with commercial property
• Basic SEO and analytics knowledge
• Experience with CRM systems or lead management tools

WORK STRUCTURE:

• Flexible / remote-friendly role
• Part-time or contract engagement
• Opportunity to grow into a larger role as the business scales

Why Join?

• Opportunity to build a property brand from the ground up
• Work directly with a growing Christchurch-based business
• High level of ownership and autonomy
• Combine property expertise with digital marketing
• Long-term growth potential as the portfolio expands

Ideal Candidate Profile

This role is ideal for someone who:

• Has hands-on NZ property experience and understands the market
• Enjoys both marketing and research-driven work
• Is comfortable building systems and processes from scratch
• Can operate independently and take initiative
• Wants to play a key role in growing a property-focused business