Digital Marketing Manager

Four Star Industries; Santo Niño 1st; Hybrid; PHP 1,339,000 - 2,902,000; Full time

Job summary

Four Star Industries seeks an exceptionally creative, commercially minded marketer to uncover new customer segments and drive brand visibility across Singapore and Asia. You will collaborate with the CEO and Head of Digital Marketing to shape growth, campaigns, and digital retail strategies.

You will lead cross‑functional teams, test new messaging and content formats, and optimize performance with data‑driven insights, while building partnerships and expanding e‑commerce channels in a fast‑paced

Qualifications

• 7+ years of digital marketing experience in consumer electronics, furnishing, technology, or retail industries.
• Proven success in partnerships, branding, or traffic acquisition and growth.
• Experience developing marketing strategies and go-to-market plans across channels.
• Evidence of reaching new customer segments or building productive acquisition channels.
• Strong leadership in marketing teams and cross-functional collaboration.
• Data-driven mindset with ability to translate insights into actions.
• Deep understanding of regional consumer behaviors and digital marketing best practices.

Responsibilities

• Lead marketing strategies for Singapore and Asia markets, aligning with company objectives.
• Define brand and niche positioning with disruptive, innovative digital retail strategies.
• Develop campaigns appealing to customers’ lifestyles and life stages.
• Create messaging, content formats, and experiences to attract new audiences.
• Explore new customer segments and channels with research and testing.
• Establish KPIs to measure ROI and optimize campaigns across channels.
• Drive digital transformation and e-commerce growth across markets.

Skills

Digital marketing

Campaign management

Team leadership

Partnerships

Brand building

Go-to-market

Analytics

Social commerce

Creator partnerships

Budget management

Education

Bachelor’s degree in Marketing

MBA (plus)

Tools

CRM platforms

SEO tools

Analytics platforms

Job description

About the Role

We are looking for an exceptionally creative, commercially minded marketer who can uncover new customer segments and create compelling reasons for them to choose Four Star.

You will challenge conventional approaches to mattress and furnishing marketing, develop distinctive campaigns, and build new routes to customers through digital content, creators, partnerships, and e-commerce platforms.

Working closely with the CEO and Head of Digital Marketing, you will play a pivotal role in driving our marketing strategy in Singapore and other Asia markets. Your primary goal will be to enhance brand visibility, drive market share, and foster seamless brand experiences both online and offline.

Key Responsibilities

Strategy Development & New Customer Acquisition

• Lead the development and implementation of comprehensive marketing strategies tailored to Singapore and other Asia markets, ensuring alignment with company’s objectives.




• Define execution strategies for the brand and niche positioning, devising disruptive and innovative strategies to drive the brand into a digital retail powerhouse.




• Develop distinctive campaign concepts that make mattresses and furnishings relevant to customers’ lifestyles, life stages, and purchasing motivations.




• Create and test new messaging, offers, content formats, and customer experiences that attract audiences beyond the brand’s existing customer base.




• Explore opportunities in new customer segments and channels validating their commercial potential through research and testing.




• Establish and monitor KPIs to evaluate campaign effectiveness and ROI, leveraging data-driven insights to continuously improve marketing initiatives.

Digital Transformation & E-commerce Development:

• Drive the digital transformation of the brand in all markets via digital-driven marketing strategies and campaigns planning, including programmatic marketing, analytics, social media, operational marketing, and CRM.




• Identify, evaluate, and develop new customer‑acquisition opportunities across marketplaces, social commerce, creator‑led commerce, and emerging digital platforms




• Strong knowledge of Social Media platforms (such as Meta, Tik Tok, XHS, etc.).




• Knowledge in online advertising channels.




• Development of E-commerce sales channels.




• Apply SEO, GEO & SEM, content development, distribution, and measurement to effectively tailor content to reach audience personas.

Campaign Management:

• Oversee the planning, execution, and optimization of integrated marketing campaigns across digital and traditional channels, including website, newsletters, social media, and more.




• Develop seasonal/key calendars and campaign flighting, maintaining a communication flow across all global digital/traditional channels.




• Conduct thorough market analysis to identify consumer trends, competitive landscapes, and growth opportunities, translating insights into actionable strategies.




• Translate brand full funnel media plans to optimize channel efficiency, traffic, and conversion tactics based on brand, audience/customer, channel, and campaign strategies.




• Lead the development of compelling creative briefs and guide teams, agencies, and creators from concept through execution.

Brand and Market Presence:

• Lead the team to curate, innovate, and test new ideas to bring about new transformations that rise above unprecedented customer experience, executing offline brand engagement strategies such as pop‑up stores, retail partnerships, and collaborations.




• Lead negotiations and relationship‑building with key strategic partners.

Team Leadership:

• Manage and inspire a high‑performing marketing team, providing guidance and mentorship to drive excellence and innovation.




• Lead daily integrated marketing cross‑functional scrum and related stand‑up activity to identify and prioritize planning and execution agenda.

Ideal Candidate Profile

• 7+ years of digital marketing experience within consumer electronics, furnishing, technology, or retail industries, with a strong track record in campaign management and team leadership.




• Proven success in marketing partnership, branding, or equivalent roles (e.g., strategic partnership, new traffic acquisition, brand building & awareness).




• Experience developing marketing strategies and monitoring frameworks for different go-to-market channels.




• Evidence of reaching new customer segments or building productive acquisition channels beyond an existing customer base.




• Demonstrated ability to turn creative ideas into measurable improvements in customer acquisition, conversion, or e-commerce sales.




• Strong understanding of platform‑specific content, creator partnerships, social commerce, and online purchasing behaviour.




• Demonstrated leadership skills in leading marketing teams and ability to succeed in a fast‑paced, startup environment.




• A strategic mindset with the ability to develop and execute innovative marketing strategies that align with business objectives and market dynamics.




• Deep understanding of regional consumer behaviors, market trends, and digital marketing best practices.




• Strong analytical skills with proficiency in interpreting data, measuring performance metrics, and making data‑driven decisions.




• Exceptional analytical skills, both quantitative and qualitative, with strong experience in interpreting test results and drawing conclusions.




• Ability to pull data from various resources and translate it into trends, action plans, and reporting templates.

Education:

• Bachelor’s degree in Marketing, Business Administration, or related fields. MBA/ Advanced degrees or certifications are a plus.