Digital Marketing Manager

Shore 360; Philippines; On-site; PHP 1,000,000 - 2,000,000; Full time

Benefits offered by this job

Day 1 HMO Coverage

Fixed Weekends Off

Unlimited Barista Coffee all shift

Free Parking & Shuttle

Premium Game Lounge

Social Passion Clubs

Engaging Monthly Events with prizes

Referral Incentives

Statutory Benefits

Job summary

Shore360, a 100% Australian-owned BP firm based in the Philippines, seeks a Digital Marketing Manager to grow brand engagement and pipeline opportunities online. You will develop high-performing campaigns, compelling content, and online experiences while leading lead nurturing activities across Vertaview and its entities.

You will plan engaging platform-appropriate content, manage assets like our website and digital touchpoints, and oversee paid campaigns, CRM, and email initiatives to support

Qualifications

• Ten (10) years' experience in a Digital Marketing Manager or related role.
• Experience developing and executing digital marketing strategy.
• Experience in content development, planning, creating and publishing content, with a clear understanding of its role in maximizing social media reach, engagement and impact.

Responsibilities

• Plan, develop and publish engaging content for platforms (Facebook, Instagram, LinkedIn, YouTube) to strengthen brand and drive engagement.
• Maintain and enhance a content calendar aligned to marketing plans and campaigns.
• Design and deliver user-centric digital journeys on the website and digital touchpoints.
• Create and manage Google Ads, paid social campaigns and CRM-driven email campaigns.
• Optimize SEO/SEM and web performance; measure and report on ROI and KPIs.
• Collaborate with internal teams and external stakeholders to achieve business objectives.

Skills

Digital marketing strategy

Content development

Social media management

Campaign optimization

Data analysis

Education

Relevant tertiary qualifications in marketing or communications

Tools

Meta Business Suite

Facebook Ads Manager

Google Analytics

CRM platforms

Qualtrics

CMS / website management

Job description

About Shore360:

Shore360 is a 100% Australian-owned BP firm based in the Philippines, providing customized staffing and administrative support for international companies, handling recruitment, HR, IT, and office facilities so clients can focus on core business, offering transparent pricing, dedicated teams, and flexible setups.

Primary Purpose

• The Digital Marketing Manager is responsible for growing our brand engagement andpipeline opportunities online. The role will contribute to the overall marketing plan bydeveloping high-performing campaigns, compelling content, online experiences and
  lead nurturing activities. This includes converting brand engagement activities intoenquiries for the range of services and functions offered across Vertaview and itsentities.
• The role plays a key part in planning and producing engaging, platform-appropriatecontent that tells the story of Vertaview and its entities, builds community andmaximises the reach and impact of our social media channels. The role will alsomanage and maintain key assets such as our website and digital touchpoints.

Key Result Areas Key Responsibilities & Performance Areas

• Content development and social media impact

  • Plan, create and publish engaging, audience-focused content (written, graphic,photo, video and short-form) that strengthens the brand and drives meaningfulengagement across Facebook, Instagram, LinkedIn, YouTube and emergingplatforms.
  • Work with the Senior Communications Manager to develop, maintain andcontinually enhance a content calendar aligned to the marketing plan,campaigns, key dates and organisational priorities.
  • Tailor content to each platform's format, algorithm and audience behaviour tomaximise reach, engagement, shares and conversions.
  • Capture and share authentic stories from customers, staff and the community(with appropriate consent and in line with privacy and safeguardingrequirements), ensuring content is respectful, inclusive and accessible.
  • Use performance data and audience insights to refine content themes, formats,posting times and messaging, continually improving social media impact.
  • Integrate organic content with paid campaigns so that content assets amplifycampaign performance and lead generation.
  • Monitor and manage online community interactions, responding in a timely andon-brand manner and escalating issues as required.
  • Maintain brand consistency and tone of voice across all digital content.

• Website and digital experience

  • Manage and maintain our website and relevant third-party digital experiences, ensuring our customers and stakeholders can easily find and navigate our services.
  • Design and deliver user-centric digital journeys to maximise our impact andbrand effectiveness.

• Paid campaigns, CRM and email

  • Create from the ground up Google Ads, Facebook, Instagram, YouTube and LinkedIn campaigns to drive highly targeted traffic.
  • Assist in developing and managing a scalable CRM infrastructure for a personalised, timely and relevant user experience.
  • Assist in executing email marketing to develop our pipeline and increase brand engagement, with the aim of maintaining an active and segmented database that supports pipeline growth and customer retention.

• SEO, performance and reporting

  • Execute our digital strategy through SEO/SEM and web performance, including writing SEO-friendly content.
  • Improve organic traffic and conversions through technical and content SEO, collaborating with the Marketing team.
  • Measure and report on the performance of all digital marketing campaigns andcontent, assessing against goals (ROI and KPIs such as reach, engagement rate,follower growth and conversions), and contribute to Marketing's customerinsights function.
  • Use Qualtrics to write and distribute customer surveys, and analyse the resulting customer data to inform campaigns, content and the customer experience.
  • Ensure detail-oriented execution to deliver results in an agile, data-driven and cost-effective way.

• Tools and general support

  • Apply knowledge and experience of HTML and CSS, Adobe InDesign andPhotoshop (and video editing / content creation tools such as Canva, PremierePro or CapCut) to maintain our digital presence.
  • Support the Marketing team with general marketing activities as required.

• Key Selection Criteria

  • Demonstrated high-level written and oral communication skills, including the ability to write engaging copy for different audiences and platforms.
  • Ten (10) years' experience in a Digital Marketing Manager or related role.
  • Experience developing and executing digital marketing strategy.
  • Demonstrated understanding of and experience in content development, including planning, creating and publishing content, and a clear understanding of its role in maximising social media reach, engagement and impact.
  • Proven ability to produce or coordinate high-quality and video content (e.g.short-form video, graphics, photography) suited to social media.
  • Experience in digital marketing execution – SEM, Google Ads, SEO, social media(organic and paid) and website.
  • Experience in social media strategy and execution, including content calendars,community management and prior use of tools such as Meta Business Suite /Facebook Ads Manager and social scheduling platforms.
  • Experience with Google Analytics and social media analytics, with the ability tosummarise key data into consumer insights to improve content, engagementand conversion.
  • Ability to use Qualtrics to design and write customer surveys, and to analysecustomer data to generate actionable insights.
  • Experience managing a website, including familiarity with web design andcontent management systems.
  • Experience in growing digital sales conversion.
  • Experience with CRM or an automated email marketing platform.
  • The ability to prioritise, manage multiple tasks and bring structure to the management of projects with multiple stakeholders.
  • Experience collaborating with internal and external stakeholders to deliverbusiness objectives.
  • Relevant tertiary qualifications in marketing, communications, public relations,media or a related field.
  • Ability to work as a team member within the ethos and values of Vertaview andits entities.

Shore Xtra Perks

• Day 1 HMO Coverage
• Fixed Weekends Off
• Unlimited Barista Coffee all shift long
• Free Parking & Shuttle
• Premium Game Lounge
• Social Passion Clubs: Photography, Dance, Fitness, Book, Music
• Engaging Monthly Events with prizes and rewards
• Referral Incentives
• Statutory Benefits: Maternity, Paternity, and Solo Parent Leaves, Magna Carta for Women, OT, and Premium Pays

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