Digital Marketing Lead — Campaigns, Analytics & Growth

WalterMart Supermarket, Inc.; Quezon City; On-site; PHP 446,000 - 893,000; Full time

Job summary

WalterMart Supermarket, Inc. is looking for a Digital Marketing Supervisor to plan, execute, and monitor digital campaigns that strengthen brand awareness and drive customer engagement across social, search, email, and web channels.

You will manage content development, coordinate assets with internal teams and external partners, analyze performance metrics, and prepare regular reports with recommendations to management, ensuring consistent branding and messaging.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• 3–5 years of relevant experience in digital marketing, preferably with experience handling campaigns in retail, FMCG, e-commerce, consumer brands, or related industries.
• Strong knowledge of social media marketing, paid advertising, content marketing, and digital campaign management.
• Familiarity with digital analytics and performance measurement tools.
• Experience coordinating with advertising agencies, digital partners, or third-party suppliers is an advantage.
• Creative, commercially aware, results-oriented, and updated on digital marketing trends.

Responsibilities

• Develop and execute digital marketing campaigns aligned with overall marketing and business objectives.
• Manage and monitor digital channels, including social media, paid digital advertising, website initiatives, and other online platforms.
• Monitor campaign performance and analyze key digital marketing metrics to identify opportunities for improvement.
• Coordinate the development of digital content, promotional materials, and campaign assets.
• Monitor digital trends, competitor activities, customer behavior, and emerging platforms.
• Prepare regular digital marketing performance reports and recommendations for management.
• Ensure that digital campaigns maintain consistent branding and messaging.

Skills

Social media marketing

Paid advertising

Content marketing

Digital campaign management

Digital analytics

Performance measurement tools

Education

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field

Job description

WalterMart Supermarket, Inc. is looking for a Digital Marketing Supervisor to plan, execute, and monitor digital campaigns that strengthen brand awareness and drive customer engagement across social, search, email, and web channels.

You will manage content development, coordinate assets with internal teams and external partners, analyze performance metrics, and prepare regular reports with recommendations to management, ensuring consistent branding and messaging.