Digital Marketing Analyst

Reed Elsevier Philippines; Quezon City; Hybrid; PHP 680,000 - 1,100,000; Full time

Benefits offered by this job

Hybrid work setup

IT equipment provided

HMO for you & dependents

Life and accident insurance

Flexible retirement plan

Paid time off

Job summary

Reed Elsevier Philippines seeks a seasoned digital content and lifecycle marketer to drive customer communications across touchpoints. You will manage content creation, channel alignment, and measurement for engagement, adoption, and growth.

The role emphasizes collaboration with lifecycle program teams, content strategy, and analytics to optimize results using marketing automation and AI tools. Hybrid setup with IT support provided.

Qualifications

• Bachelor's degree required.
• 5+ years in customer communications or lifecycle marketing.
• 3+ years in digital marketing and campaigns delivery.
• Experience translating content for multiple segments and channels.
• Familiarity with marketing automation and AI in marketing.

Responsibilities

• Produce user content and manage website content.
• Coordinate across channels for engagement and lifecycle.
• Govern channel guidelines and compliance for customer comms.
• Collaborate with lifecycle managers and audience teams.
• Use Adobe Analytics/Tableau dashboards to report performance.
• Support A/B testing and analyze results.
• Update web pages and CMS content, with provided assets.
• Maintain content repositories and campaign codes.

Skills

B2B marketing

Digital marketing

Content marketing

Customer communications

Stakeholder management

Communication skills

Team collaboration

Adaptability

AI tools in marketing

Education

Bachelor's Degree

Tools

Adobe Analytics

Tableau

CMS tools

Marketing automation

AI tools for marketing

Job description

This role in the Corporate Customer Engagement team will be responsible for the delivery of engaging, relevant, and effective customer communications across the customer lifecycle. They manage lifecycle and program content and educational resource needsacross email, in-product messaging, webinars, web customer communities, and other engagement touchpoints.Working closely with Customer Engagement Program Design Managers and Lifecycle Program Managers, they ensure customers receive the right content throughthe right channel. Based on performance data and customer feedback, they continuously recommend how contentmay be improved to drive customer engagement, adoption, retention, and growth outcomes withinput from content and portfolio teams

This role will build up expertise in user content, content effectiveness, and customer engagement channel best practices and will be measuredby engagement rates, channel effectiveness, customer experience and operational excellence.

Accountabilities:

• User content production and website management
• Align use of shared channels across customer engagement, acquisition and regional
• Manage coordination, governance, channel guidelines and compliance across all customer engagement customercomms
• Cross-functional collaboration with life cycle program managers, content strategy and audience teams, including A&G
• Use existing dashboards in Adobe Analytics, Tableau, and other reporting tools to monitor and report on the performance of digital marketing initiatives. Produce reports and share as required.
• Support set up and monitoring of A/B testing campaigns. Monitor campaign performance, and provide ongoing updates and results.
• Support publication and maintenance of web pages including updating of content (based on provided content), links, and graphics. CMS training will be provided.
• Support housekeeping activities including updating of documentation and content repositories, creation of campaign codes, other as required.
• Support sourcing and manipulation of creative assets for use in initiatives across digital channels
• Assist in process and stakeholder management
• Carry out admin tasks as required

Qualifications:

• Bachelor's Degree holder
• B2B marketing experience
• With 3+ years hands-on experience on digital marketing, social media marketing and campaigns implementation
• 5+ years of experience in customer communications, content marketing, user content creation, digital marketing, lifecycle marketing, or related disciplines.
• Experience managing user content, translating and scaling content for multiple customer segments and lifecycle stages, managing customer hubs andcustomer engagement channels.
• Experience working with marketing automation, email marketing, customer engagement platforms and AI tools for marketing.
• Customer-centric mindset, innovative approach to optimizing customercomms,ability to manage multiple priorities and deliver in a fast-paced environment
• Strong communication and stakeholder management skills
• Communication skills: Comfortable in presenting his/her team’s projects and results to various stakeholders. Proactively reaches out to stakeholders to provide projects status.
• Experience of basic image editing/manipulation tools
• Experience in the use of reporting and analytics tools – Adobe Analytics, Tableau or similar is a plus
• Experience of CMS tools an advantage
• Believes and thrives in a high-performance culture
• Passionate – Driven and committed to exceed goals, with energy that inspires others
• Curious – Have a passion for continuous learning and improvement
• Accountable – Get things done, takes ownership and committed to make things happen
• Team player – Think and act for the greater good and accept collective responsibility
• Courageous – Does the right thing, in the right way for the right reasons
• Customer-centric – Understands the value for customers and have customer experience at the heart of what he/she does
• Focused – ability to keep going in the face of adversity
• Adaptable and can quickly change course when required
• Highly collaborative
• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.
• Competitive salary with annual increase and incentive
• 24 Paid Time-offs annually, 30 Paid Time-offs in the 5th year
• Comprehensive HMO for you and up to 4 Dependents
• Day 1 Life and Accident Insurance
• Flexible Retirement Plan
• Hybrid Work Set up. IT equipment will be provided.