Digital Creative Expert

Henkel; Philippines; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Top employer recognition in PH by GPTW

Flexible work schedule

Hybrid work model

Health and wellbeing programs

Employee Share Plan

HMO healthcare coverage

Provident Fund

Group Life and Personal Accident

Job summary

Henkel Philippines is seeking a Digital Creative Expert to shape brand storytelling across social media and digital channels. You will collaborate with marketing teams, agencies, and management to deliver engaging content and measurable business results.

This role requires 3+ years in digital marketing, strong SEO/SEM knowledge, and the ability to analyse data to optimise campaigns. The position follows a hybrid schedule in Ayala Avenue, Makati.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications or related field.
• Minimum 3 years of experience in digital marketing, social media marketing, brand management, or related discipline.
• Proven experience in planning and executing digital campaigns and social media strategies.
• Strong knowledge of SEO/SEM, social platforms, content creation and digital marketing best practices.
• Proficiency in analytics and reporting tools (e.g., Google Analytics, Power BI) and marketing tech solutions.

Responsibilities

• Implement and ideate creative strategies to enhance brands' social media presence and engagement.
• Engage with online community, respond to comments, and foster a positive brand image with community team.
• Collaborate with cross-functional teams to create cohesive social media campaigns aligning with objectives.
• Monitor and analyze social media metrics; provide data-driven recommendations.
• Write compelling copy communicating brand messages to target audiences.
• Generate captivating social media content (images, videos, GIFs, infographics) tailored for platforms.

Skills

SEO

SEM

Content creation

Digital marketing

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing, Digital Media, Communications

Tools

Google Analytics

Power BI

CMS platforms

Marketing automation tools

Job description

Job Description:

About this Position

As a Digital Creative Expert, you will play a key role in shaping how our brands connect with consumers across social media and digital channels. This position sits at the intersection of creativity, storytelling, and data-driven marketing, helping bring brand campaigns to life through engaging content and meaningful online experiences. Your work will contribute to strengthening brand awareness, increasing audience engagement, and supporting the overall digital growth strategy of the business.
Working closely with digital marketing, brand teams, creative agencies, and community management partners, you will be part of a collaborative and fast-paced environment where ideas are encouraged and innovation is valued. This role offers the opportunity to influence how our brands are perceived online, identify emerging trends and opportunities, and transform insights into compelling content that resonates with diverse audiences. Success in this position means creating impactful digital experiences that not only capture attention but also drive measurable results for the business.

What you´ll do

• Implement and ideate creative strategies to enhance our brands social media presence and drive engagement in line with existing content strategy; Plan, coordinate, and execute social media calendar in coordination with social media lead and social media agency; Conduct research and competitor analysis to identify opportunities for differentiation and creative storytelling.
• Engage with our online community, respond to comments and messages in a timely and professional manner, and foster a positive brand image in collaboration with community management team.
• Collaborate with cross-functional teams, including digital marketing, brand marketing, production, and agencies, to create cohesive social media campaigns that align with the brands overall objectives.
• Monitor and analyze social media performance metrics to assess the effectiveness of campaigns and make data-driven recommendations for improvement.
• Write compelling and concise copy that communicates our brand message effectively and resonates with our target audience.
• Generate captivating and visually appealing social media content, including images, videos, GIFs, and infographics, tailored for different platforms in line with digital visual brand guidelines.
• Handle other related duties that may be assigned by superior.

What makes you a good fit

• Bachelorsdegree in Marketing, Digital Media, Communications, or a related field
• Minimum3 years of experience in digital marketing, social media marketing, brandmanagement, or a related discipline
• Provenexperience in planning and executing digital campaigns, social mediastrategies, and content marketing initiatives
• Strongknowledge of SEO, SEM, social media platforms, content creation, anddigital marketing best practices
• Proficiencyin analytics and reporting tools (e.g., Google Analytics, Power BI), CMSplatforms, and marketing technology solutions, including e-commerce andmarketing automation tools
• Excellentcommunication, project management, analytical, and stakeholder managementskills, with familiarity in paid media, influencer marketing, and agencycollaboration preferred
• Amenableto work on a mid-shift schedule (3:00 PM to 12:00 AM) and report on a hybrid work set-up in AyalaAvenue, Makati

Some perks of joining Henkel

• A thriving career with the Top 15 Best Workplaces in the Philippines by Great Place to Work and the Top GBS Employer in the Philippines by the Everest Group for 4 consecutive years!
• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• HMO healthcare coverage plan
• Provident Fund
• Group Life and Personal Accident Insurance

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

Requirements