Digital Content Strategist & Creator

Lattemktg; Makati; On-site; PHP 400,000 - 650,000; Full time

Job summary

Lattemktg in Makati, Philippines, is seeking a Marketing professional to lead digital content strategy and multi-channel campaigns. You will collect data, craft engaging content, and drive measurably successful marketing initiatives across social channels, blogs, and emails.

The role requires a minimum of three years in marketing, including content creation and SEO familiarity, with strong analytics to inform decisions and a portfolio showcasing digital content.

Qualifications

• Bachelor’s Degree in Marketing, Business, Management, or related field.
• Minimum of three years’ work experience in marketing.
• Experience in a marketing/ad agency is a plus.
• Experience using marketing-related tools for planning, execution, and monitoring.
• Proven experience in building funnels that drive sales and customer results.
• Proven experience in digital content creation, including a portfolio.
• Creative thinker with ability to innovate and adapt.
• Strong analytical skills and data-driven decision-making.
• Knowledge of SEO and web traffic metrics.
• Proficiency with CMS and online marketing strategies.
• Attention to detail and ability to meet tight deadlines.

Responsibilities

• Collect and analyze customer, marketing and web behavioral data.
• Research trends and best practices to keep content relevant and effective.
• Monitor online marketing trends, consumer insights, and competitor activities to optimize campaigns and track performance.
• Forecast trends through analytics and marketing performance metrics.
• Collaborate with cross-functional teams and external partners to develop content strategies and campaigns.
• Conceptualize and storyboard video ideas aligned with business goals.
• Manage and maintain content calendars for timely delivery across channels.
• Create engaging content for social media, email, blogs, forums, and websites.
• Produce multimedia content including images, videos, infographics, and animation.
• Develop, launch, and optimize multi-channel digital marketing campaigns.
• Identify new opportunities via product/service research and current strategies.
• Ensure content is SEO-friendly and accessible.
• Monitor, measure and report campaign performance.
• Perform other duties as assigned by management.

Skills

Creative

Communication & Leadership

Time management

Project management

Budget management

Negotiation

Organization & prioritization

Education

Bachelor’s Degree in Marketing, Business, Management, or related field

Tools

CMS

Analytics tools

SEO tools

Job description

Lattemktg in Makati, Philippines, is seeking a Marketing professional to lead digital content strategy and multi-channel campaigns. You will collect data, craft engaging content, and drive measurably successful marketing initiatives across social channels, blogs, and emails.

The role requires a minimum of three years in marketing, including content creation and SEO familiarity, with strong analytics to inform decisions and a portfolio showcasing digital content.