Campaign Architect: Marketing Channels & Growth

Lattemktg; Makati; Presencial; PHP 360.000 - 600.000; Jornada completa

Descripción de la vacante

Lattemktg in Makati, Philippines seeks a marketing professional with 1+ year experience to lead end-to-end campaigns across social media, email, and content. You will work with clients, project managers, and channel partners to develop strategies, monitor performance, and optimize ROI.

You will analyze market trends, identify channels, and present insights to stakeholders while building strong relationships with partners.

Formación

• Bachelor’s degree in Marketing, Business Administration/Management, Advertising or related field.
• Minimum 1 year of Digital Marketing experience.
• Familiarity with digital marketing channels: social media, email, content, etc.
• Proficiency in at least one web analytics tool (Google Analytics or similar).
• Willingness to undergo client-provided training on analytics and SEO skills.
• Proven track record in public relations, media communication, and events.
• Experience delivering end-to-end marketing campaigns.

Responsabilidades

• Lead the creation and execution of marketing campaigns from conceptualization through implementation, monitoring, and analysis.
• Develop innovative and impactful campaign strategies to reach target audiences and achieve business objectives.
• Collaborate with project managers, clients, and channel partners to ensure seamless campaign execution.
• Conduct research to identify and evaluate potential marketing channels.
• Assess channel suitability for audiences and objectives.
• Monitor trends and competitor activities to inform strategies.
• Negotiate plans with partners, clients, and managers to maximize ROI.
• Build strong partner relationships to drive campaign effectiveness.
• Develop forecasts based on market trends and historical data.
• Analyze campaign performance against KPIs and report to stakeholders.
• Maintain organized systems for online and offline communications within the marketing team.
• Read and interpret contracts with collaboration from legal.
• Coordinate tasks and timelines to ensure smooth workflow.
• Design and deliver training programs for partners on marketing tactics.
• Provide ongoing support to enable partners to promote products/services.

Conocimientos

Communication skills

Leadership

Negotiation

Analytical mindset

Strategic thinking

Time management

Problem solving

Organizational skills

Written & verbal skills

Educación

Bachelor’s degree in Marketing/Business/Advertising

Herramientas

Google Analytics

SEMrush

Ahrefs

Google Search Console

Google Ads

WebTrends

Omniture

NetInsight

Descripción del empleo

Lattemktg in Makati, Philippines seeks a marketing professional with 1+ year experience to lead end-to-end campaigns across social media, email, and content. You will work with clients, project managers, and channel partners to develop strategies, monitor performance, and optimize ROI.

You will analyze market trends, identify channels, and present insights to stakeholders while building strong relationships with partners.