Digital Content Lead

mrb corp.; Philippines; On-site; PHP 670,000 - 1,116,000; Full time

Job summary

mrb corp. in the Philippines is seeking a Digital Content Lead to oversee end-to-end video production for TikTok, Instagram Reels, YouTube Shorts, and other short-form channels, ensuring on-brand, engaging content.

The role mentors junior creators, collaborates with Marketing, E‑Commerce, Social Media, and Creative teams, and uses analytics to improve reach, retention, and sales outcomes.

Qualifications

• 2–5 years of professional experience in video production, content creation, video editing, social media, or digital marketing.
• Proven experience producing short-form video content for TikTok, Instagram Reels, YouTube Shorts, or similar platforms.
• Experience leading or mentoring a creative/content production team is highly preferred.
• Bachelor’s degree in Film, Multimedia Arts, Media Production, Communications, Marketing, Digital Media is preferred.

Responsibilities

• Lead end-to-end planning, shooting, and production for TikTok, Reels, Shorts, and other platforms.
• Develop concepts, storyboards, scripts, shot lists based on trends, audience, and objectives.
• Coordinate and direct shoots including talent, locations, props, and equipment.
• Mentor junior content creators and production staff; provide creative direction and feedback.
• Monitor and improve content quality, timelines, and brand alignment.

Skills

Video storytelling

Creative direction

Project management

Communication

Trend analysis

Storyboarding

Social media strategies

Content optimization

Education

Bachelor's degree in Film/Media

Tools

Adobe Premiere Pro

Final Cut Pro

DaVinci Resolve

CapCut

Canva

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Job description

The Digital Content Lead is responsible for leading the conceptualization, production, editing, and optimization of high-quality video content for social media and digital platforms, primarily TikTok, Instagram Reels, YouTube Shorts, and other short-form channels .

This role oversees and mentors junior content creators, manages end-to-end video production, and ensures that all content is creative, engaging, on-brand, and aligned with the company’s marketing and business objectives. The ideal candidate is highly creative, trend-savvy, hands-on, and capable of turning ideas into compelling video content that drives brand awareness, audience engagement, traffic, and sales .

Key Responsibilities:

Video Content Production

• Lead the end-to-end planning, shooting, and production of high-quality video content for TikTok, Instagram Reels, YouTube Shorts, and other digital platforms.
• Develop creative concepts, storyboards, scripts, shot lists, and content ideas based on current trends, target audiences, and campaign objectives.
• Coordinate and direct video shoots, including talent, locations, props, equipment, and production requirements.
• Work closely with content creators, hosts, models, and other team members to execute engaging and effective video concepts.
• Ensure content is produced efficiently while meeting quality, timeline, and brand requirements.

Video Editing & Post Production

• Edit raw footage into polished, engaging, and platform-ready videos using professional editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut , or equivalent.
• Enhance videos through transitions, music, sound effects, subtitles, graphics, visual effects, and motion elements.
• Create strong opening hooks and engaging pacing to maximize viewer retention and watch time.
• Ensure proper video quality, resolution, aspect ratio, audio levels, and formatting for each platform.
• Review and approve final video outputs before publishing.

Social Media Content Optimization

• Optimize video content based on the requirements, audience behavior, trends, and best practices of each social media platform.
• Develop effective captions, hashtags, thumbnails, hooks, titles, and calls‑to‑action.
• Recommend appropriate posting schedules and content formats to maximize reach and engagement.
• Stay updated on platform algorithm changes, emerging content formats, viral trends, and new features.
• Collaborate with the Marketing, E‑Commerce, Social Media, and Creative teams to develop content strategies and monthly/weekly content calendars.
• Translate marketing campaigns, product launches, promotions, and business objectives into engaging video concepts.
• Conduct research on trending topics, viral formats, competitors, influencers, and relevant industry content.
• Continuously develop fresh and innovative content ideas that strengthen the company’s digital presence.
• Balance trend‑based content with evergreen and brand‑focused content.
• Lead, supervise, and mentor junior content creators and video production staff.
• Provide creative direction, technical guidance, and constructive feedback to improve team output.
• Delegate production and editing tasks based on team members’ strengths and capabilities.
• Establish quality standards and efficient workflows for content creation.
• Monitor team performance, deadlines, and deliverables.

Performance Monitoring & Analytics

• Monitor video performance using key metrics such as views, reach, watch time, retention rate, engagement rate, shares, saves, clicks, conversions, and sales contribution .
• Analyze content performance and identify trends, opportunities, and areas for improvement.
• Provide actionable recommendations to improve content quality, audience growth, engagement, and conversion.
• Conduct regular reviews of high‑performing and underperforming content.
• Monitor competitor content and identify strategies that may be adapted to strengthen the company’s content performance.

Brand Management

• Ensure all video content consistently reflects the company’s brand identity, messaging, tone, visual standards, and positioning .
• Maintain consistency in branding, graphics, typography, audio, and overall visual presentation.
• Ensure content remains creative and trend‑relevant while adhering to established brand guidelines.
• Review content for accuracy, appropriateness, and alignment with company standards before publication.

Qualifications

• At least 2–5 years of professional experience in video production, content creation, video editing, social media, or digital marketing.
• Proven experience producing short‑form video content for TikTok, Instagram Reels, YouTube Shorts, or similar platforms.
• Experience leading or mentoring a creative/content production team is highly preferred.
• Experience working with consumer brands, retail, e‑commerce, or lifestyle brands is an advantage.
• Strong storytelling, creative direction, and visual communication skills.
• Strong knowledge of current social media trends, viral content formats, hooks, and engagement strategies.
• Strong organizational, project management, communication, and problem‑solving skills.
• Ability to manage multiple projects and meet tight deadlines.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut , or equivalent.
• Experience using Canva, Adobe Photoshop, Adobe Illustrator , or similar graphic design tools is an advantage.
• Knowledge of Adobe After Effects or other motion graphics/animation software is preferred.
• Experience operating DSLR/mirrorless cameras, smartphones, lighting equipment, microphones, gimbals, tripods , and other video production equipment.
• Strong understanding of lighting, audio recording, framing, composition, camera angles, and basic cinematography.
• Bachelor’s degree in Film, Multimedia Arts, Media Production, Communications, Marketing, Digital Media , or a related field is preferred.
• Equivalent professional experience, portfolio, and demonstrated technical expertise may be considered.
• Amenable to work onsite from Monday to Friday at Cubao, Quezon City.