Digital Channel Officer

SM Supermalls; Philippines; On-site; PHP 360,000 - 480,000; Full time

Job summary

SM Supermalls is seeking a Digital Channel Officer to support the Marketing Manager in planning and delivering CRM and WiFi strategies across SM malls to drive customer loyalty, mall revenue, and foot traffic. The role is based at the Head Office - MOA Square, Pasay City.

The ideal candidate has at least 3 years of experience in direct marketing, with a bachelor's degree, and strong skills in CRM, reporting tools, and marketing automation platforms.

Qualifications

• Minimum 3 years in direct marketing with acquisition and retention focus.

Responsibilities

• Support Marketing Manager in planning and delivery of CRM strategies across SM Supermalls.

Skills

CRM tools

Marketing automation

Direct marketing

EDM

SMS marketing

Reporting tools

Communication

Customer-oriented attitude

Education

Bachelor's degree

Tools

CRM platforms

Marketing automation platforms

Job description

The Digital Channel Officer is responsible to support the Marketing Manager for planning and delivery of CRM & WIFI strategies across SM Supermalls to drive customer loyalty, mall revenue and foot traffic.

DUTIES & RESPONSIBILITIES

• Customer Relationship Management
• Direct marketing electronic marketing (EDM)
• Direct marketing sms & viber
• Digital performance measurement & optimization
• SM Free Wifi
• Cost recovery
• Administrative

EXPERIENCE & EDUCATIONAL REQUIREMENTS

• With at least 3 years of related work experience in direct marketing environment, including acquisition and retention marketing
• Graduate of 4 years bachelor's degree
• Required skills / knowledge: knowledgeable in using CRM, reporting tools, and marketing automation platforms; knowledge of online marketing methods and best practices; an ability to manage marketing projects from ideation to implementation; strong communication skills along with a customer-oriented attitude

WORK LOCATION

• Candidates must be willing to be assigned at the Head Office - MOA Square, Pasay City.