Digital Buyer: Paid Media & Campaign Optimization

Publicis Groupe; Makati; On-site; PHP 420,000 - 750,000; Full time

Job summary

Publicis Groupe in Makati, Philippines seeks a Digital Buyer to manage day-to-day digital media campaigns across social networks and paid search. The role includes learning and applying search, social, and integrated digital media strategies to deliver client outcomes.

You will collaborate with media planners and the account team, handle campaign setup, optimization, reporting, and QA across vendor IOs, using Data Studio for client-facing reports.

Qualifications

• Experience in planning and executing digital media campaigns across social and search networks.

Responsibilities

• Provide knowledge on the category’s digital landscape and activities
• Execute paid social and paid search campaigns
• Analysis of category and competition
• Campaign setup and optimization
• Media asset organization and scheduling
• Keyword research and ad copy creation
• Traffic client campaigns in Google Campaign Manager
• Work with media planners and account team to strategize tagging
• QA placements per vendor IO and media plan
• Assist in aggregation of data from various media platforms
• Assist in development of client-facing media reports utilizing Data Studio

Job description

Publicis Groupe in Makati, Philippines seeks a Digital Buyer to manage day-to-day digital media campaigns across social networks and paid search. The role includes learning and applying search, social, and integrated digital media strategies to deliver client outcomes.

You will collaborate with media planners and the account team, handle campaign setup, optimization, reporting, and QA across vendor IOs, using Data Studio for client-facing reports.