Data & AI Strategy Lead: MMM, CDP & Agentic AI

Accenture PLC; Taguig; On-site; PHP 3,000,000 - 5,400,000; Full time

Job summary

Accenture is seeking an accomplished Data & AI leader to drive MMM, CDP and marketing analytics across global clients in a Strategy & Consulting role. You will shape offerings, lead cross-functional teams, and collaborate with CMOs and Analytics leaders to translate data into measurable growth.

The role emphasizes advanced modeling, data activation, and agentic AI capabilities to accelerate decisions and improve business outcomes. A senior, consulting-focused mindset is essential.

Qualifications

• 12+ years in MMM, CDP, data engineering or related consulting.
• Proven leadership of cross-functional teams and senior client engagements.
• Marketing domain experience preferred.

Responsibilities

• Lead executive sponsorship for MMM, CDP and marketing measurement initiatives.
• Define and scale MMM/CDP offerings, accelerators, and global delivery.
• Oversee end-to-end MMM programs including modeling, attribution and optimization.
• Guide CDP strategy, data activation, governance and martech integration.
• Apply Agentic AI to accelerate analytics and automate tasks.

Skills

MMM

CDP

Data Eng

Marketing Analytics

Education

Master’s/PhD in Statistics/ Econometrics/ CS/ Marketing Analytics

Tools

Azure

AWS

GCP

Python

R

SQL

dbt

Spark

BigQuery

Databricks

Snowflake

Job description

Accenture is seeking an accomplished Data & AI leader to drive MMM, CDP and marketing analytics across global clients in a Strategy & Consulting role. You will shape offerings, lead cross-functional teams, and collaborate with CMOs and Analytics leaders to translate data into measurable growth.

The role emphasizes advanced modeling, data activation, and agentic AI capabilities to accelerate decisions and improve business outcomes. A senior, consulting-focused mindset is essential.