Customer Proposition Lead: Growth & Campaigns

Pru Life UK; Metro Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Prudential Philippines is seeking a market-facing Proposition Development lead to drive customer-centric programs across protection, health, savings, and investment.

You will translate insights from data and market trends into compelling propositions, partner with Products, Marketing and Distribution, and oversee campaigns across touchpoints. This role requires collaboration with internal teams and external vendors to ensure timely go-to-market execution and measurable performance.

Responsibilities

• Leads the development and execution of customer-centric propositions across protection, health, savings, and investment vis-à-vis life stage.
• Ensures research on customer trends, market opportunities, technology advances, and competitor landscape informs proposition differentiation.
• Manages planning and implementation of customer campaigns and programs across touchpoints; coordinates cross-functional teams to translate proposition to product features and experience design.

Job description

Prudential Philippines is seeking a market-facing Proposition Development lead to drive customer-centric programs across protection, health, savings, and investment.

You will translate insights from data and market trends into compelling propositions, partner with Products, Marketing and Distribution, and oversee campaigns across touchpoints. This role requires collaboration with internal teams and external vendors to ensure timely go-to-market execution and measurable performance.