Culture Strategy Lead

OpsWerks; Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

OpsWerks is seeking a Culture Strategy Lead to own how the organization defines, lives, and communicates its culture—from BVMM to the everyday employee experience. This senior, cross-functional role sits at the intersection of People, Culture, Brand, and Leadership, combining strategic thinking with storytelling.

You will translate BVMM into priorities, drive EVP, and build employee advocacy while partnering with HR, marketing, and leadership to ensure culture is lived and communicated

Qualifications

• 5+ years in culture strategy, organizational development, or related fields.
• Proven track record in building or evolving culture and EVP.
• Strong ability to connect values, leadership behavior, HR practices with reputation.

Responsibilities

• Own and evolve OpsWerks' Culture Strategy, aligned with BVMM and senior leadership objectives.
• Translate BVMM into culture priorities and initiatives employees can live daily.
• Partner with Employee Experience, PBP, L&D, and other HR functions to reinforce culture and use insights to close gaps.
• Work cross-functionally with PBP, Marketing, Product Group, L&D, leadership, and staff to keep culture priorities aligned.
• Collaborate with senior leaders to translate aspirations into culture priorities and authentic behaviors.
• Develop and evolve the Employee Value Proposition (EVP) grounded in current and desired culture.
• Build an employee advocacy approach enabling authentic stories and voices from employees.
• Partner with Marketing to align brand with people/culture narrative.

Skills

Culture Strategy

EVP development

Employee Experience

Brand positioning

Storytelling

Leadership partnering

Cross-functional work

Social listening

Analytics

Job description

Job Description:

Your Role

OpsWerks is hiring a Culture Strategy Lead, an individual contributor role, to own how our organization defines, lives, and communicates its culture - from our Beliefs, Vision, Mission, and Methods (BVMM) to the everyday experience of our people. This is a senior, cross-functional role at the intersection of People, Culture, Brand, and Leadership, built for someone who pairs strategic and organizational thinking with strong creative and storytelling instincts.

You’ll turn culture strategy into experiences, behaviors, stories, and programs that employees can understand, feel, remember, and authentically represent - and that hold up to how OpsWerks is actually perceived from the outside.

• Own and evolve OpsWerks' Culture Strategy, anchoring it in our Beliefs, Vision, Mission, and Methods (BVMM) and aligning it with business priorities and senior leadership objectives.
• Translate BVMM and organizational values into culture priorities, principles, and initiatives that employees can understand and live day to day.
• Partner with Employee Experience and People Business Partnership (PBP) team, L&D and other relevant HR functions to assess whether people practices, leadership behaviors, and processes reinforce the culture we aspire to - and use employee insights and data to close the gaps where they don't.
• Work cross-functionally with PBP, Marketing, Product Group, L&D, Leadership, and employees to keep culture priorities aligned and consistently represented across the organization.
• Partner with senior leadership to translate organizational aspirations into culture priorities, and help leaders authentically communicate and demonstrate our values through their own behavior.
• Develop and evolve the Employee Value Proposition (EVP) and organizational positioning, grounded in the culture we authentically experience today and the one we intend to build.
• Build an employee advocacy approach that lets employees represent OpsWerks through their own experiences, stories, and voices.
• Partner with Marketing to align the corporate brand with the people/culture narrative - culture and employee experience are the substance behind the brand story, not the other way around.
• Turn culture strategy into creative formats: employee stories, leadership narratives, internal campaigns, events, communities, and digital content - pushing past the expected way to execute a brief.
• Establish culture and brand governance so how OpsWerks presents itself externally (social, careers content, campaigns) stays consistent with the real employee experience.
• Monitor employee sentiment, engagement data, social listening, and market intelligence, and build measures that show the impact of culture work on advocacy, reputation, and talent attraction.
• Explore AI, automation, and emerging formats to better understand our people and tell OpsWerks' organizational story.

Your Qualifications

• 5+ years in Culture Strategy, Organizational Development, Employee Experience, People Strategy, Employer Brand, Brand Strategy, Internal Communications, Marketing, or a related discipline
• A track record of building or evolving organizational culture, employee experience, values, EVP, or brand strategy at an organizational level.
• Strong grasp of how organizational values, culture, leadership behavior, HR practices, and reputation connect.
• Experience partnering with senior leaders and cross-functional stakeholders across People/HR, Marketing, Communications, and the business.
• Strategic, business-minded thinking - able to connect culture priorities to organizational objectives and turn broad leadership aspirations into practical plans. Comfortable identifying cultural or organizational gaps, constructively challenging stakeholders, and driving practical change.
• A highly creative, curious mindset, with original approaches to bringing strategy, culture, and values to life.
• Strong storytelling and narrative-building ability, with excellent communication and stakeholder engagement skills.
• Experience developing or evolving an EVP, culture narrative, or similar strategic framework, informed by data, research, and social listening.
• Working knowledge of digital, social, and content channels as tools for organizational culture and positioning.

Skills and Focus Areas:

• Culture Strategy & Governance
• BVMM / Values-to-Behavior Alignment
• Employee Experience
• Employee Value Proposition (EVP)
• Leadership & Organizational Positioning
• Employee Advocacy
• Creative Culture Storytelling
• Organizational Reputation & Talent Perception
• Cross-Functional Partnership
• People Analytics & Social Listening

Plus Points If You Have:

• Spearheaded culture transformation, employee experience, internal branding, or employee advocacy initiatives.
• Bridged People/HR and Marketing or Corporate Brand functions.
• Partnered directly with senior leadership on culture, organizational positioning, leadership branding, or reputation.
• Experience in technology, engineering, or IT consulting.
• Built, repositioned, or refreshed a culture strategy, EVP, or brand positioning from the ground up.
• Managed creative, research, communications, or external agency partners.
• A portfolio demonstrating creative work in culture, storytelling, employee experience, or brand strategy.