CS Products & Propositions Consultant

AIA Group; Philippines; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

AIA Group is seeking a senior professional to develop products and direct marketing programmes across CS product categories in the Philippines. The role supports the Sr.

Manager for Business Innovation and Channel Support by overseeing analytics, strategic plans, and partnerships to uplift CS performance. The position emphasizes market research, training, and cross-functional collaboration with Sales and Operations to reach set sales targets through effective product bundles and marketing

Qualifications

• At least 5 years of experience in roles demonstrating the ability to independently orchestrate product development activities cross-functionally from product conception through launch and post-implementation review.
• Understanding of insurance product structures, underwriting principles, pricing considerations, regulatory requirements, and product governance frameworks
• Demonstrated problem-solving and project management skills, with the ability to translate market insights into product solutions and strategy

Responsibilities

• Develop products and direct marketing programmes for CS product categories.
• Provide marketing support to Sales Teams and Operations Team as needed.
• Oversee business intelligence processes and analytics, develop strategic plans and partnerships.
• Support Business Innovation and Channel Support leadership in strategic initiatives.
• Lead activities in Market Research and Training to enhance CS performance.

Skills

Product management

Marketing strategy

Market research

Cross-functional collaboration

Data analysis

Job description

Create connections that move people and business forward.

About the Role

The position is responsible for developing products and directing marketing programmes for various CS product categories.

He/She is responsible for providing all types of marketing support to the Sales Teams and occasionally to the Operations Team, in the achievement of their respective duties.

This position will support the Sr. Manager for Business Innovation and Channel Support in overseeing business intelligence processes and analytics, development of strategic plans and strategic partnerships. He/she shall help provide a full view of CS performance and help sales channels in developing alternative source of businesses in order to achieve the set sales targets.

Performs any or all of the following in various degrees according to the position's job level:

Product Management (40%)

Provides in-depth market, industry and competitive analysis positioning - 5% Recommends new products and product bundles (especially with Medicard) and works on the development thereof, inclusive of pricing and packaging strategies in coordination with the Product Development Committee, Actuary, Sales, Legal and Underwriting Departments - 10% Coordinates with and challenges the Group Office or local Actuaries to tweak or repackage existing products - 5% Packages products with other profit centers, affiliates or external parties for cross-marketing purposes - 5% Performs other duties that may be assigned from time to time.

Marketing Services (25%)

1. Corporate Communications (Advertising and Public Relations) -

a. Writes and issues feature articles or advertorials pertaining to CorpSol's products, events, various programs, clients and pre and post event summaries. Responsible in CS performance write ups for Exco, Group Office and external distributions - 5%

Promotions - 5%

Conceptualizes and consolidates channel requirements in relation to their promotional needs.

Launches sales promotions in coordination with the Corporate Sales Executives (CSEs) and/or Operations Team.

Evaluates, measures the effects of contests monitors contest results vs. the objectives and provides timely feedback to the parties concerned.

Special Events - 5%

Plans, organizes and executes special events aimed at, but not limited to promoting CorpSol to various distribution channels or existing clients..Includes product launches

Merchandising - 5%

a. Determines, conceptualizes and creates the marketing materials (posters, flyers, brochures, teasers, primers, etc.) needed by the CSEs to effectively carry out their functions and coordinates with the pertinent departments for the delivery of such

b. Conceptualizes & sources materials for promo giveaways, contest prizes, etc. and coordinates with the appropriate departments for the delivery of such

c Keeps an inventory of said prizes and giveaways and requests for re-stocking in a timely manne. Prepares presentation materials (powerpoint presentations, flyers, teasers) when needed . includes product launches

Market Research - 5%

Conducts market researches/market studies for both life insurance and HMO insdustries forwards results of such and its implications to the Sales Team

Analyzes industry, economic, legal and political trends that may affect the corporate market, the group insurance business and the life and HMO industries

Researches industry practices & trends and prepares comparative analyses and recommendations

Identifies potential new market/s niches to tap

Training - 10%

a. Develops individual training programs and modules that will meet skills gap as identified in the training needs analysis and identifies individual training success criteria standard and metrics.

b. Executes the training programs for the CS employees and ensures acquisition of required knowledge and skills within specified.

c. Acts as the subject matter expert on the nature and processes of all the related elements and facets of the CS products.

standards and timelines. This includes product launches.

Others - 5%

a. Identifies and ties up with possible alternative distribution

channels

Sources and supports alternative means to promote Corporate Solutions (eg. Website, ads) Provides product support to the CS channels

b. Performs other duties that may be assigned from time to time.

Business Development (35%)

1. Manages and implements analysis, analytical approaches and

methodologies of CS data. - 5%

2. Presents insight on business performance to management for

decision making & strategic planning and recommends areas and

methods in improving business operations. - 10%

3. Assists the Business Innovation and Channel Support Head in the creation of business strategies and development of strategic relationship with partners and potential customers through the study and understanding of the CS business and processes. - 10%

4. Works with the Head of Business Development in developing

strategic projects in collaboration with internal and extended

teams. - 10%

5. Performs other duties that may be assigned from time to time.

Minimum Job Requirements

• At least 5 years of experience in roles demonstrating the ability to independently orchestrate product development activities cross-functionally from product conception through launch and post-implementation review.
• Understanding of insurance product structures, underwriting principles, pricing considerations, regulatory requirements, and product governance frameworks,
• Demonstrated problem-solving, and project management skills, with the ability to translate market insights into product solutions and strategy.