CRM Senior Analyst

Home Credit Philippines; Taguig; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Up to 20% variable performance-based?+

HMO on Day 1

Mental health coverage and wellness

Wellness Leave and Birthday Leave

Job summary

Home Credit Philippines is seeking a Senior CRM Analyst to lead analytics-driven CRM initiatives that boost customer engagement, retention, and revenue growth across marketing, sales, and IT teams.

You will develop and optimize CRM strategies, perform data analysis, create customer segments, measure campaign performance, and collaborate cross-functionally to ensure data accuracy and effective automation across channels.

Qualifications

• Minimum 5 years' experience in analytical role.
• Experience working with online products.
• Coding knowledge in any programming language.
• Systematic problem solving approach.

Responsibilities

• Develop, implement and optimize CRM strategies to enhance acquisition, cross-sell, engagement and loyalty.
• Analyze customer data to identify trends, behaviors, and opportunities for improved marketing and sales strategies.
• Create customer segments based on behavioral, demographic and transactional data to improve personalization and campaign performance.
• Track, analyze, and report on the effectiveness of CRM campaigns with actionable recommendations.
• Collaborate with marketing, sales, risk and IT teams to ensure CRM integration across platforms and channels.
• Maintain and enhance CRM tools, ensuring data accuracy, integrity and usability for all stakeholders.
• Identify and implement automation opportunities within the CRM system to improve efficiency.
• Develop insights into customer journeys and lifecycle marketing to improve user experience and retention.
• Ensure CRM activities align with data privacy regulations and industry best practices.

Skills

Analytical thinking

Data analysis

Coding knowledge

Problem solving

Tools

Business Intelligence Tools

Job description

The primary role is managing and optimizing the company’s Customer Relationship Management (CRM) system. The Senior CRM Analyst will work closely with marketing, sales, and IT teams to drive customer engagement, retention, and revenue growth through advanced analytics and insights.

What You’ll Do

• CRM Strategy & Optimization: Develop, implement, and optimize CRM strategies to enhance customer acquisition, xsell, engagement and loyalty.
• Data Analysis & Insights: Analyze customer data to identify trends, behaviors, and opportunities for improved marketing and sales strategies.
• Segmentation & Targeting: Create customer segments based on behavioral, demographic, and transactional data to improve personalization and campaign performance.
• Campaign Performance Measurement: Track, analyze, and report on the effectiveness of CRM campaigns, providing actionable recommendations.
• Cross-Functional Collaboration: Work with marketing, sales, risk and IT teams to ensure seamless CRM integration across various platforms and channels.
• System Management: Maintain and enhance CRM tools, ensuring data accuracy, integrity, and usability for all stakeholders.
• Automation & Efficiency: Identify and implement automation opportunities within the CRM system to improve efficiency and effectiveness.
• Customer Journey Mapping: Develop insights into customer journeys and lifecycle marketing, leveraging data to improve user experience and retention.
• Compliance & Best Practices: Ensure CRM activities align with data privacy regulations and industry best practices.

What You Need To Have

• Minimum 5 years' experience in analytical role
• Experience working with online products
• Coding knowledge regardless language
• Systematic Problem Solving

What Can Set You Apart

• Experience using Business Intelligence Tools
• Up to 20% variable performance-based bonus
• HMO on Day 1 / HMO with dependents
• Access to mental health coverage and wellness partners
• Wellness Leave and Birthday Leave benefitsInternal Career Mobility
• Opportunity to work and train in our international offices

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.

When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.