CRM Lifecycle Manager

Home Credit Philippines; Taguig; On-site; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Dayshift

Bonus up to 50%

HMO Day 1

Mental health support

Wellness leaves

Career mobility

Learning opportunities

Job summary

Home Credit Philippines is seeking a CRM Lifecycle Manager to design and execute CRM strategies that boost engagement, retention, and loyalty across the full customer journey.

You will analyze customer data, create targeted campaigns, collaborate with cross-functional teams, and monitor campaign effectiveness to continuously improve personalization and experience.

Qualifications

• 5+ years experience in an analytical role
• 1+ year experience leading a team
• Experience with online products
• Coding knowledge in any language
• Design Thinking
• Proactive problem solver
• Analytical mind with keen attention to detail
• Excellent communication with senior management

Responsibilities

• Develop and implement CRM strategies to optimize engagement and retention.
• Analyze customer data to identify trends and opportunities for improvement.
• Create and manage targeted marketing campaigns to drive acquisition and retention.
• Collaborate with cross-functional teams to ensure a cohesive customer experience across touchpoints.
• Monitor and report on the effectiveness of CRM initiatives and campaigns.
• Utilize CRM software to manage customer interactions and data.
• Develop and maintain customer segmentation and personalization strategies.
• Stay updated on industry trends and best practices in CRM.

Skills

CRM strategy

Data analysis

Campaign management

Team leadership

Online products

Coding knowledge

Design thinking

Problem solving

Communication with leadership

Job description

Job Description

About The Job

The CRM Lifecycle Manager will be responsible for developing and executing CRM strategies to enhance customer engagement, retention, and loyalty. This role involves managing the entire customer lifecycle, from acquisition to retention, and ensuring a seamless and personalized customer experience.

What You’ll Do

• Develop and implement CRM strategies to optimize customer engagement and retention.
• Analyze customer data to identify trends, opportunities, and areas for improvement.
• Create and manage targeted marketing campaigns to drive customer acquisition and retention.
• Collaborate with cross-functional teams to ensure a cohesive customer experience across all touchpoints.
• Monitor and report on the effectiveness of CRM initiatives and campaigns.
• Utilize CRM software to manage customer interactions and data.
• Develop and maintain customer segmentation and personalization strategies.
• Stay updated on industry trends and best practices in CRM and customer lifecycle management.

What You Need To Have

• Minimum 5 years' experience in analytical role
• Minimum 1 years’ experience as team leader
• Experience working with online products
• Coding knowledge regardless language
• Design Thinking
• Proactive problem solver
• Analytical mind and well organized and can be trusted to pay attention to detail
• Excellent communication skills, ability to effectively communicate with senior management

Job Perks You'll Enjoy

• Permanent dayshift schedule
• Up to 50% variable performance-based bonus
• HMO on Day 1 and HMO dependents coverage including same-sex partners
• Access to mental health and wellness partners
• Wellness Leaves and Birthday Leave
• Internal career mobility options
• Local and international learning opportunities

Empower Filipinos with innovative financial solutions at Home Credit Philippines. and join a company where there are #NoSmallRoles and everyone is important.

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions. When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.