CRM Analyst

Home Credit Philippines; Taguig; On-site; PHP 260,000 - 420,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 20% variable performance-based?n

HMO on Day 1

Mental health coverage

Wellness Leave

Internal Career Mobility

Opportunity to work in international o

Job summary

Home Credit Philippines is seeking a data analytics professional to drive data-informed CRM strategies, improving customer engagement and revenue through insights and data quality.

You will analyze CRM data, support campaign planning, define KPIs, build dashboards, and collaborate with marketing, IT, and sales to enable precise targeting and experimentation.

Qualifications

• Open to fresh graduates or those with 1 year of data analytics experience.
• Coding knowledge in any language.
• Systematic problem solving.

Responsibilities

• Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Partner with marketing, sales, and service teams to develop data-driven campaign strategies focused on acquisition, retention, upselling, and win-back efforts.
• Define KPIs for CRM initiatives and build dashboards to track engagement and attribution.
• Conduct customer segmentation and predictive modeling for hyper-targeted communications.
• Audit, clean, deduplicate, and enrich CRM data to ensure quality outputs.
• Design and run A/B and multivariate tests to optimize campaigns.
• Create post-campaign analyses with actionable recommendations.
• Collaborate with marketing operations, digital teams, and IT to enhance CRM capabilities.

Skills

Data analysis

PowerBI

SQL

Python

Tools

PowerBI

SQL

Job description

Job Description:

About The Job

The primary role is to drive data-informed decision-making to optimize customer relationship strategies. By delivering actionable insights, enhancing data quality, and supporting precision-targeted campaigns, this role ensures that CRM initiatives maximize customer engagement, loyalty, and revenue growth.

What You'll Do

• Customer Data Analysis: Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Campaign Strategy Support: Partner with marketing, sales, and service teams to develop data-driven campaign strategies focused on acquisition, retention, upselling, and win-back efforts.
• Performance Measurement: Define KPIs for CRM initiatives and build dynamic dashboards to track campaign performance, customer engagement metrics, and revenue attribution.
• Segmentation and Targeting: Conduct in-depth customer segmentation and predictive modeling to enable hyper-targeted, personalized communications.
• Data Quality Management: Lead initiatives to audit, clean, deduplicate, and enrich CRM data, ensuring analytical outputs are based on accurate and complete information.
• Optimization and Testing: Design and execute A/B and multivariate tests to validate campaign hypotheses, continuously optimizing customer journeys based on empirical findings.
• Reporting and Insights: Create comprehensive post-campaign analysis reports with actionable recommendations to improve future campaigns and customer experiences.
• Collaboration and Enablement: Work cross-functionally with marketing operations, digital teams, and IT to enhance CRM capabilities, integrate new data sources, and support technology-driven improvements.

What You Need To Have

• Open to fresh graduates or those with 1 year of experience in data analytics
• Coding knowledge regardless language
• Systematic Problem Solving

What Can Set You Apart

• Proficiency in PowerBI

Job Perks You'll Enjoy

• Permanent dayshift schedule
• Up to 20% variable performance-based bonus
• HMO on Day 1 / HMO with dependents
• Access to mental health coverage and wellness partners
• Wellness Leave and Birthday Leave benefits
• Internal Career Mobility
• Opportunity to work and train in our international offices

Empower Filipinos with innovative financial solutions at Home Credit Philippines.

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We're all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.

When it comes to hiring, everyone gets a fair look. It doesn't matter where you're from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.