CRM Analyst III

Home Credit Philippines; Taguig; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 20% variable bonus

HMO on Day 1 / HMO with dependents

Mental health coverage

Job summary

Home Credit Philippines is seeking a data-driven CRM Analyst to drive decision-making and optimize customer relationship strategies. You will lead segmentation and predictive modeling, mentor junior staff, and translate insights into recommendations that maximize customer lifetime value.

The role involves collaborating across marketing, sales, and service teams to develop data-driven campaigns, measure performance, and continuously improve customer engagement and revenue growth.

Qualifications

• 2-3 years of relevant work experience.
• Coding knowledge regardless language.
• Systematic problem solving.

Responsibilities

• Analyze customer data from CRM platforms to identify behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Partner with marketing, sales, and service teams to develop data-driven campaign strategies for acquisition, retention, upselling, and win-back.
• Define KPIs for CRM initiatives and build dashboards to track performance and revenue attribution.
• Conduct segmentation and predictive modeling for hyper-targeted communications.
• Lead data quality initiatives to audit, clean, deduplicate, and enrich CRM data.
• Design and execute A/B and multivariate tests to optimize customer journeys.
• Create post-campaign analysis reports with actionable recommendations.
• Collaborate with marketing operations, digital teams, and IT to enhance CRM capabilities.

Skills

Data analysis

Coding knowledge

Systematic problem solving

Job description

Job Description:

The primary role is to drive data-informed decision-making to optimize customer relationship strategies. By delivering actionable insights, enhancing data quality, and supporting precision-targeted campaigns, this role ensures that CRM initiatives maximize customer engagement, loyalty, and revenue growth. They will lead complex segmentation and predictive modeling initiatives, mentors’ junior staff, and translates advanced insights into strategic recommendations that maximize customer lifetime value.

What You’ll Do

• Customer Data Analysis: Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Campaign Strategy Support: Partner with marketing, sales, and service teams to develop data-driven campaign strategies focused on acquisition, retention, upselling, and win-back efforts.
• Performance Measurement: Define KPIs for CRM initiatives and build dynamic dashboards to track campaign performance, customer engagement metrics, and revenue attribution.
• Segmentation and Targeting: Conduct in-depth customer segmentation and predictive modeling to enable hyper-targeted, personalized communications.
• Data Quality Management: Lead initiatives to audit, clean, deduplicate, and enrich CRM data, ensuring analytical outputs are based on accurate and complete information.
• Optimization and Testing: Design and execute A/B and multivariate tests to validate campaign hypotheses, continuously optimizing customer journeys based on empirical findings.
• Reporting and Insights: Create comprehensive post-campaign analysis reports with actionable recommendations to improve future campaigns and customer experiences.
• Collaboration and Enablement: Work cross-functionally with marketing operations, digital teams, and IT to enhance CRM capabilities, integrate new data sources, and support technology-driven improvements.

What You Need To Have

• At least 2-3 years of relevant work experience
• Coding knowledge regardless language
• Systematic Problem Solving

What Can Set You Apart

• Experience working in a financing or in a bank

Job Perks You'll Enjoy

• Permanent dayshift schedule
• Up to 20% variable performance-based bonus
• HMO on Day 1 / HMO with dependents
• Access to mental health coverage and wellness partners
• Wellness Leave and Birthday Leave benefits
• Internal Career Mobility
• Opportunity to work and train in our international offices

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.

When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.