Creator Growth Architect: Social Media Coach & Builder

Toptal; Mexico; On-site; PHP 4,935,224 - 7,402,837; Full time

Job summary

Toptal is hiring a Creator Agent to onboard and coach content creators, building a new venture from the ground up. You will work with senior leaders to design scalable coaching playbooks and processes that accelerate creator growth across YouTube, Instagram, and TikTok.

As a senior strategist, you will analyze performance data, drive weekly goals, and mentor a portfolio of creators toward monetization and brand partnerships, all within a fully remote setting written in English.

Qualifications

• Bachelor’s degree required.
• Proven experience growing social media accounts on YouTube, Instagram, and/or TikTok.
• Strong understanding of content strategy fundamentals: ideation, hooks, titles, thumbnails, retention, conversion, and community building.
• Ability to analyze performance data and translate insights into clear, actionable guidance.
• Excellent written and verbal communication skills in English.

Responsibilities

• Conduct creator onboarding, assess performance, and identify growth opportunities across platforms.
• Provide 1-to-1 coaching focused on improving content strategy, packaging, and execution (from scripting to community building).
• Define weekly goals and metrics that drive measurable growth.
• Guide creators toward professional publishing standards and consistent audience development.
• Support creators in preparing for monetization and activate brand opportunities when appropriate.
• Design, test, and refine the coaching methodologies that will scale the Creator Agent function.
• Convert insights into structured playbooks, templates, and training materials for future agents.
• Partner with the Operations Director to strengthen creator success processes and growth frameworks.
• Collaborate with marketing, product, and partnerships teams on creator-facing initiatives.
• Stay ahead of platform trends, algorithm shifts, and best practices to continuously update our approach.
• Exercise discretion and independent judgment.

Skills

Social media growth

Content strategy

Coaching

Data analysis

English fluency

Education

Bachelor's degree

Job description

Toptal is hiring a Creator Agent to onboard and coach content creators, building a new venture from the ground up. You will work with senior leaders to design scalable coaching playbooks and processes that accelerate creator growth across YouTube, Instagram, and TikTok.

As a senior strategist, you will analyze performance data, drive weekly goals, and mentor a portfolio of creators toward monetization and brand partnerships, all within a fully remote setting written in English.