Creative Media Specialist
Position Purpose
The Creative Media Specialist exists to bring the company's brand to life through exceptional visual content, graphic design and video production.
Working closely with the Marketing Strategist (Brand & Digital) and the Director, this role is
responsible for transforming ideas, educational content, client stories and raw video footage into professional marketing assets that educate, engage and build trust with audiences.
The successful candidate will play a vital role in supporting the company's content-led marketing strategy by creating high-quality visual content that enhances brand awareness, strengthens credibility and supports lead generation across the corporate business and franchise network.
This role is responsible for ensuring that every graphic, video and creative asset reflects the
professionalism, expertise and client-focused values of the company's brand.
While the role's primary focus is digital content production, graphic design and video creation, the Creative Media Specialist will also support the development of printed marketing materials, signage, promotional collateral and other visual brand assets that support the marketing and growth objectives of both the corporate business and franchise network.
Key Functions & Responsibilities
Creative Design & Brand Asset Development
- Design and produce high-quality creative assets that support the company's brand across digital, print and promotional channels.
- Create marketing materials including social media graphics, brochures, flyers, referral partner packs, presentations, educational guides, eBooks, signage, banners, window decals and promotional resources.
- Ensure all creative assets align with the company's brand guidelines and maintain a consistent visual identity across the corporate business and franchise network.
- Support the development of marketing materials that assist client acquisition, referral partner development, community engagement and business growth initiatives.
Video Production & Content Creation
- Edit and produce professional video content for social media, website content, marketing campaigns and brand awareness initiatives.
- Transform raw footage into engaging, high-quality content that educates, informs and builds trust with audiences.
- Create short-form and long-form content including educational videos, social media reels, client success stories, referral partner content, recruitment content and franchise development content.
- Enhance content through the use of graphics, captions, animations, transitions and branding elements.
- Optimise video content for platform-specific requirements and audience engagement.
Website Content & Digital Assets
- Design and develop visual content and creative assets for the company's corporate website.
- Create graphics, imagery, downloadable resources, lead magnets and supporting assets for website pages and marketing campaigns.
- Assist with the design and development of campaign landing pages and conversion-focused content assets.
- Ensure website content reflects the company's brand and provides a professional and engaging user experience.
Content Repurposing & Creative Production
- Repurpose long-form content into multiple formats to maximise content reach and marketing value.
- Convert webinars, presentations, interviews and educational content into reusable graphics, videos and supporting content assets.
- Work closely with the Marketing Strategist (Brand & Digital) to support the content strategy and ongoing marketing campaigns.
- Continuously identify opportunities to improve content quality, engagement and production efficiency.
Creative Collaboration & Project Management
- Collaborate closely with the Director and the Marketing Strategist (Brand & Digital) to execute marketing initiatives and campaigns.
- Contribute creative ideas that strengthen brand awareness, audience engagement and marketing performance.
- Manage multiple projects and deadlines simultaneously while maintaining high-quality standards.
- Maintain an organised library of creative assets, templates, imagery and marketing resources.
- Continuously improve creative workflows, systems and production processes.
Work Schedule
M to F, 9:00am - 6:00pm AEST/ 7am to 4pm PH
Work Location
Hybrid (Eastwood, QC) in office Tuesday - Thursday